Nowadays, every business must have a decent website. That's because it allows you to expand your market reach and maximize your return on investment.

 

However, a visually appealing website will not matter if the web host is not performing well. This explains why, more than having a beautiful site, you also need an excellent web host.

 

Here are some reasons you cannot ignore:

Boost Website Load Time

It is vital to have a fast-loading website nowadays. After all, we lead a fast-paced life.

 

This explains why people prefer that a website loads in less than three seconds. Beyond that you will risk increasing your bounce rate by 32%.

 

The only caveat is that most web hosts will not tell you their best and worst loading times. Hence, conducting a page speed test is the best way you can figure this out.

 

Another way to improve your website's loading time is to ensure that your server is near your location. So, if your business is based in New Zealand, it makes sense to look for the best NZ web hosting provider.

Prevents Downtime

From the word itself, a downtime is when your website is down. Meaning, people will be unable to visit it.

 

This usually happens when your website is hacked or when your host is undergoing maintenance. The latter is necessary to ensure that your website is secure.

 

But too much downtime can hurt your business. For one, it prevents you from driving traffic and generating conversions. Second, it could mean that your website is compromised. This can ruin your business reputation among your customers.

 

That said, look for a web host that offers at least 99.5% uptime. Doing so guarantees that your website is always online 99,5% of the time.

Ensures Online Security

Another reason you will need an excellent web host provider is online security. In India alone, the cyber-attacks increased to 37% during the first quarter of the year.

 

Plus, there are a growing number of online threats that you should be wary of:

 

• Exploitation of cloud computing vulnerabilities
• AI-enhance cyberthreats
• AI fuzzing to detect system vulnerabilities
• Machine learning poisoning
• Smart contract hiking

 

Hence, you need a web host that ensures site security. One of the things you can check is whether your hosting provider offers an SSL certificate.

Provides Regular Backup

In relation to the previous point, cyberthreats do more than just compromise sensitive data. Hackers can also wipe down your content.

 

Hence, it would be best if your web host provides regular backups. Doing so enables you to restore the latest version of your website if something unprecedented happens.

 

Aside from being the responsible thing to do, it also ensures that you do not have to do everything from scratch. That said, look for a web host that offers automated regular backups and allows you to do it manually.

Impacts Your SEO Efforts

An excellent web host can make or break your search engine optimization efforts.

 

Much like when people cannot visit your website when it is down, the same thing goes with search engine bots. When that happens, they will be unable to crawl and index your online content.

 

And any honest SEO professionals know that you cannot rank what you cannot index.

 

This means that a lousy web host prevents your website from ranking on relevant search terms. And this can also hurt your business's reputation and revenue.

Ensures Customer Support Availability

Another reason you will need an excellent web host is that anything can happen. This includes your website being down, and you do not know why.

 

Another reason could be that you want to make changes on the backend, and you need expert help.

 

That's why you also need to check whether your hosting provider offers 24/7 customer support. Plus, they should be available on various channels. This includes live chat, phone, email, social media, and more.

Bottom Line: A Great Web Host Caters to Your Needs

It is undeniable that there are many affordable web host providers out there. However, cheap does not always mean best.

 

That said, we suggest that you invest in the best web host that you can afford.

 

And when we say "best web host," we mean a service provider that can ensure the following:

 

1. Top performance
2. Security
3. Return on investment

 

That way, you will know that your web host can make your business grow.