Augmented reality and Virtual reality have changed or we can say, reshaped the world of eCommerce, healthcare and education. Now, this technology is heading towards the food industry. Let’s look at some stats and facts related to AR and VR.

Augmented reality and Virtual reality have changed or we can say, reshaped the world of eCommerce, healthcare and education. Now, this technology is heading towards the food industry. Let’s look at some stats and facts related to AR and VR. 

Stats and Facts for AR/VR

• The present value of the AR market stands at$3.5billion. 

• 70 percentof the customers believe AR can bring them benefits. 

• 14 millionAR and VR devices are expected to be sold in 2019. 

• There are more than171 M VR users worldwide.

Now, let’s look at how AR and VR are changing the food industry to give it a better shape and future.

Virtual Reality changing the Food industry

In today’s fast paced and ever evolving world, the food industry must step up and utilize all of its potential to deliver quality and convenience to consumers. An emerging way to address the need for modernization is through virtual reality. 

Level up Marketing

In the present time, social media platforms are more powerful than any other forms of media. People can easily search about their topics of interest in seconds. Here, Virtual reality can easily help in maximizing the use of social media in marketing. 

Moreover, virtual reality permits creators and marketers to showcase their food products beyond the physical realm. 

Information can be easily spread better through the use of Virtual reality. Companies can commision graphic artists and editors to make videos and interactive games for better representation of their products. 

With the help of thorough experience, consumers can be more attached to the product, more compelled to come back next time. 

Greater Interactivity to Products

Any industry is functioning because of customers. Customers decides the growth of the industry. Hence, investment of the utmost satisfaction and engagement of the customers to the product is required for more exposure and ultimately, higher sales. 

Engaging customers with less attention span is a big challenge for the product makers. This challenge is worth their efforts as time always proved that digital interaction with customers results in real action and better sales. 

The main thing here is to expand the imagination and attract the attention of the potential and returning consumers. Food companies can conduct surveys and research geared towards understanding the target market and formulating methods to engage them with the help of VR. 

Equip the people with Cooking skills

Food sector can equip its customers with various skills such as cooking. It will help in retaining the existing customers and getting new customers more easily. A virtual space that helps people with interest to take into the world of cooking can transform the food industry. 

Creators can use real photographs as references for 3D models included in the virtual world. A virtual assistant to help with the learning of the skills may be an additional feature to the Virtual reality. 

Personalized instructional materials contribute to better engagement of the customers. Using this, customers can change the language, the quality of voice, the intensity of colors and many more to maximize the learning experience. 

These options help VR to be more inclusive, enjoyable and more engaging than to pay for online classes for teaching oneself to cook. 

Augmented Reality changing the Food Industry

Making Employee Training More Efficient

One of the most tangible payoffs of AR technology is utilizing it for consistent and thorough employee training. The present process of developing training materials can not only be costly, but also varies in quality by team, store or region. 

Many times, human resources face the conundrum of selecting between low touch and high efficiency or high touch and high cost. 

If we look at virtual reality technology, virtual reality can create a detailed visual world for employees to safely interact with their to be everyday job surroundings and mentally and physically learn the tasks needed. 

But if we look at augmented reality, it allows for side by side training and execution by layering the additional information on top of an employee’s direct view. For example, a research study found AR to be effective in helping subjects visually estimate serving sizes. 

Such new possibilities for learning and development for businesses small and large not only enhance the effectiveness of training material, but also allow companies to employ a wider breadth of workers with different needs and learning styles. 

Creating wonders in the Customer Experience

Experiential marketing has changed the purpose and construction of food and hospitality driven events. Millennials especially view experiences as a means of social capital, and sharing their attendance and participation at an en vogue experience is an important piece of their curated social identities. 

Augmented and virtual reality play naturally into this shift. Both are vehicles to activate all senses and immerse the consumer within a specific branded experience. Virtual experiences in particular have seen growing traction for use during food and beverage events. 

Augmenting the physical world with interesting and shareable content has been the focus of Augmented reality in experiential marketing. 

Adding Interactivity to Products 

In recent years, the rise of platforms such as Instagram and Pinterest and social influencers have shown clearly that engaging with customers digitally result in real action. Products and retail location may be static but its content must expand beyond physical space to attract the attention of potential and returning buyers. 

Augmented reality can easily bridge between consumer, product and product content. The capability of overlaying additional information, visual stimulus and interaction on top of specific items give product companies the chance to combine the digital world with the physical one in a targeted and seamless way. 

The potent ability of AR to enrich the knowledge and visuals of physical content goes beyond marketing purposes. Companies can utilize the technology to educate the consumers on nutritional information and product composition or even make healthy but bland looking food look more attractive. 

Wrapping up

Augmented reality and virtual reality have much potential to reshape the food industry. VR help in equipping customers with cooking skills. Moreover, AR helps in adding interactivity of products. 

In case you are an entrepreneur, you can take the help of augmented reality development company in India. & get information about AR/VR based food apps which will help your ideas to become reality.