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There’s a lot to be said for the minimalist approach. By removing potential distractions we can focus on what’s meaningful, rather than unnecessary bells and whistles. When it comes to web design, companies and designers have been taking the “less is more” approach since the early 2000’s, as simplicity is considered to be a more effective way to build brand identity and connect with users.
But it’s no easy task crafting the perfect one-page website. Businesses need to understand that simplicity is much more than just a logo and contact information, but a window into their brand’s soul. And that window needs to have a view. So before you get your website up and running, there are a few things you things to consider that will help you create an eye-catching website with substance.
1. Create intrigue
Think of your website as the introduction to a really good story. Your business is the main character, so you’ll need to identify the most important elements of who you are and what makes you stand out. These core attributes will be the first thing your consumers learn about you, so make sure it’s something that will encourage them to come back. Instead of having to scroll through multiple pages, potentially getting lost and leaving out of boredom or frustration, a single page website should pique their interest and leave them hungry for more. Whether you are using your site as a pre-launch announcement, or already well-established, a single page is an elegant way to communicate with your audience. Check out this web hosting guide for WHSR for example.
2. Concise content
Setting up a single-page website is an effective way to launch a new product or promotion, as it removes any unnecessary clutter, placing focus on a specific message. Since there is limited space when working with a single page site, you need to make sure that your content is clear, concise and informative. Highlight exactly what you want your consumers to know about you, while also leaving room for interpretation. In a similar way that your page design should insight curiosity, your content should leave your consumer with enough information to get a sense of who you are, while also encouraging them to keep in touch.
3. Make the most of your modal window
Modal windows can sometimes get a bad wrap, as they are often associated with pesky pop-ups that can disrupt user experience. But, that doesn't mean you can’t use this feature to your advantage. Depending on the purpose of your single page website, utilizing the modal window can help you grab your visitor’s attention without being invasive. For companies that are stepping out into the public eye for the first time, modal windows can be used to increase conversions rates by prompting consumers to sign up for newsletters or follow them on social media. Keeping in the spirit of simplicity, make sure your modal window doesn’t over complicate the process, but that is acts as a complement to your website without coming off as invasive.
4. Make it easy to navigate
There are various options for setting up navigation on your site. One Page Love provides a wealth of templates that cater specifically to single page websites. It’s also important to remember that single page websites can be quite lively if you want them to be. Implementing scrolling options is a great way create a dynamic platform, and tools like Skrollr can help you do just that. A simple way to utilize Parallax scrolling, that can be used on both mobile and desktop, scrolling can add a bit of flair to your page without taking your users away from the site itself. In addition to navigation, make sure that the about section and contact information stand out and don’t get swallowed up by your site’s design. The beauty of simplicity is that is can be aesthetically pleasing while also remaining functional.
5. Give the people what they want
A single page website should tell the story of your brand, in addition to catering to your customer’s needs. Even if you aren’t new to the business world, it’s worth evaluating your business plan on a regular basis, which will allow you to understand customer needs currently represented by new data. Companies, big and small, could consider working with a data analysis consultant in order to translate this data into useful information that can help you curate your design based on contemporary trends.
Before you launch, consider these tips and make sure to do your market research to ensure your site reaches its full potential. Whether you are launching a new product or creating a brand portfolio, there is a lot that can be done with just a single page.