Creating a compelling blog, one that is not drowned out in the Internet’s sea of noise, is an exceedingly difficult task.

There’s a lot to be said for the minimalist approach. By removing potential distractions we can focus on what’s meaningful, rather than unnecessary bells and whistles. When it comes to web design, companies and designers have been taking the “less is more” approach since the early 2000’s, as simplicity is considered to be a more effective way to build brand identity and connect with users.