5 Common Mistakes To Avoid With Magento Store Development

When we think of the best and most reliable eCommerce platform, Magento is the first name that comes to our mind. More than 13% people across the globe using Magento to build highly intuitive and dynamic online store.

It is considered to be the best eCommerce solution that comes with tons of powerful features that will help you set up a fully-functional web store at the drop of a hat. It offers some of the advanced e-commerce functions such as customer services, store management, improving sales, rewards, feedback, and a lot more.

In short, developing an e-commerce site using Magento is quite a straightforward process. But if you want to maintain your brand value, you should avoid committing the common mistakes. Most of the Magento site owners; especially beginners make fundamental development mistakes that could affect the conversions and sales of your e-Store. 

If you want to deliver the world’s best shopping experience to your customers, you need to prioritize the customer's requirement by adopting the advanced ways of improving the sales. 

In order to boost the brand value of your eCommerce site, avoid these five mistakes in your Magento store development.  

1.  Use of default settings

If you want to maximize the sales of your store, you need to avoid using default settings. There are few default settings that can restrict you from achieving the desired goals.  

(a) Default Homepage

Have you ever visited an e-commerce site with ‘Home’ title of the Home page? Of course, not. According to the SEO algorithm, you need to use a primary keyword followed by the secondary keyword for your home page title.

For example, a shoe store named Mark can use “Mark Shoe store” as a home page title. If you want to update the title of your Home Page, you need to go to the Pages section in CMS and click on ‘Edit your Home Page”.

(b) Default Descriptions

The second most obvious mistake is the use of default descriptions. Improper product description not only reduces your search engine ranking but it also affects the user experience of your site. Product descriptions are one of the most crucial aspects that give in-depth information about the product to the web customers.  

In fact, most of the websites sell products of other manufacturers and thus use the manufacturer’s description. It allows the Google to identify that the descriptions are copied, and it will automatically decrease the search engine ranking your store.  

If you want to solve this problem, try to write the fresh and SEO-friendly content for every product.

(c)    Default Magento XML sitemap

The sitemaps help you increase the ranking of your store on Google, Yahoo and Bing. But most of the store owners forget to add sitemaps while developing the Magento store or forget to refresh the setting while putting the site to the live.

To overcome this problem, you can follow these different techniques:

• Create or upload a new sitemap
• For advanced Magento users: Directory > Google Sitemaps > Add
• For normal version users, then go to the System > Configuration > Catalog > Google Sitemap > Add
• Utilize premium Magento Sitemap Extensions.

2.  Layered Navigation Issues

Layered Navigation means multiple options, available on a single page. In this type of navigation, different categories are organized on one page that allows customers to choose their desired options.  

Due to the layered navigation, users face a lot of obstacles including overlapped categories, obscured images, and slow page loading speed. The visitors will immediately leave such pages, which in turn decrease your sales.

To solve this issue, consider the following steps:

• Make a use of Ajax navigation to enable visitors to filter the products with ease.
• Don’t allow search engine crawlers to crawl via your pages.

You can embed Magento premium extension such as Layered Navigation Pro to resolve this error.

3.  Bad choice of themes

Magneto offers a plenty of beautiful themes to create a customized online store, without any coding. While developing a Magento store, most of the developers make a mistake by choosing a theme of their choice. Instead of choosing their favorite theme, they need to select such a theme that can go with the customer’s choice.  

Another mistake made by developers that they sometimes choose the heavy themes that could slow down the speed of their site after adding new products or services to the pages.

To resolve this problem, we bring you some of the useful tips that will help you choose a good theme:

• Always choose a simple theme, offering unlimited customization options.
• Ensure that incorporating more new products won’t reduce the loading speed of a page. A web page should load with 20 microseconds.
• Choose the user-friendly theme that helps you drive more web customers.

4.  Unresponsive site

Nowadays, site owners are making the use of responsive design to make their site or store mobile friendly that can run smoothly on different devices and mobile platforms. It can help you boost the branding of your site and also increases its sales.

However, an unresponsive site can reduce your sales and also leaves a bad impression on web customers. If you want to encourage more web traffic, create a fully-responsive eCommerce site.

5.   Shared resources and server

Usually, Magento stores shared with other online stores and sites, so it could reduce the loading speed if a site and also disturbs its security. In fact, shared resourcing is one of the crucial factors that can affect the sales of your Magento store.

To keep it safe from hackers and spammers, you need to customize and configure to your selected server. MySQL and PHP5 are considered to be the best options. 

Conclusion

In this blog post, we mentioned some of the common mistakes that a store owner or a developer makes while developing a Magento-based online store.