Why So Much Importance is Given to Web Hosting? [Part 1]

Choosing the right web hosting company for your online business website is very very important. Many webmasters don't understand this and end up with the wrong hosting solution. Resultantly, they have to face lots of problems and some times sheer failure despite of all their efforts. Here are some reasons why hosting company is so important:

Getting the Right Clients:

Hosting company plays a vital role in reaching a target audience successfully. If you are targeting the people of some specific geographic region then it is of prime importance that the web servers of your hosting company reside within that region or country. This is because of the fact that Google and other search engines rank those websites higher in local search results which have the IP address of that locality which is possible only when the servers are physically present in that particular area.

SE Rankings:

As we all know that the server on which a website resides, dictates the speed of website and website speed is related to search engine rankings. Websites with little page load time rank better in search engines while extremely slow websites are some time banned by search engines. Also, if your web servers are not reliable enough, then you have to face a lot of downtime which is detrimental to SE rankings. Here I would also like to mention that registering a domain for more than one year establishes trust among search engines.

If you are very serious about your online business then it is a good choice to get a dedicated IP address for your site. It is important because when a website shares IP address with other websites and any of these is spammy or not-so-valuable in eyes of search engines then this mistrust causes your site to rank lower too.

Find Part 2 here