It's been some time now that the algorithm update 'Penguin' devalued the rankings of thousands of websites giving sleepless nights to many a businesses. SEO masters are coming to terms with the working of the updated algorithm, albeit slowly. It has been realised by many that not all keyword-rich websites became victims of this onslaught. And, logically enough, keyword-rich domain names have withstood this onslaught much better than the websites stuffed with keywords elsewhere.