Advertising.com Selects BladeLogic's Data Center

Waltham, MA, September 14, 2004—BladeLogic, Inc., the leading provider of data center automation software, today announced that Advertising.com, a results-driven marketing services provider for interactive advertisers and publishers, has implemented BladeLogic's data center automation suite, BladeLogic Operations Manager™, to automate its data center processes.

In the first phase of the implementation, Advertising.com deployed BladeLogic's Network Shell, the industry's most secure command programming language that enables systems administrators to seamlessly access and manage any server where actions can be executed on a one-to-many basis. Moving forward, Advertising.com will implement the entire BladeLogic suite to better address all phases of IT infrastructure and application management, including server and software provisioning, application change management, remote administration and ongoing patch and compliance management. As a result, Advertising.com will be able to dramatically reduce data center costs, considerably improve responsiveness and significantly enhance server security.

"The heart of Advertising.com is our extensive server network consisting of vast amounts of data and processes," said Charles Butler, Director of Systems and Networking at Advertising.com. "BladeLogic will enable us to easily manage many aspects of our server and application infrastructure resulting in significant cost and time savings."

"Reaching more than 70% of all visitors to the Web, Advertising.com is a sophisticated advertising and marketing network that needs to be extremely responsive to its customers," said Dev Ittycheria, President and CEO, BladeLogic. "By boosting IT staff productivity and reducing server downtime, BladeLogic allows companies like Advertising.com to concentrate less on IT management issues and focus on what's really important, its customers."

The shift to distributed computing architectures and the dynamic nature of today's businesses have resulted in rapid growth in servers, applications and users. BladeLogic enables companies to efficiently and securely automate data center tasks including server and application provisioning, patch management, change management, compliance management and remote administration. This approach reduces the complexity and costs of managing the data center, improves security and ensures better IT responsiveness to rapidly evolving business requirements. BladeLogic addresses today's data center management challenges while laying the foundation for utility computing.

About Advertising.com
Advertising.com, Inc. provides results-driven marketing services for interactive advertisers, agencies, and publishers. The company operates one of the industry's largest Internet advertising networks, reaching over 75 percent of all monthly visitors to the Web (comScore Media Metrix, June 2004). Advertising.com's multi-media solutions - including web, search engine, affiliate, and email marketing - reduce the risk and increase return for its clients by giving advertisers the opportunity to pay only for delivered results and publishers the chance to be paid for every ad displayed. 

About BladeLogic
BladeLogic is the leading provider of data center automation software with a large installed base of Global 2000 and other leading customers, including Chicago Mercantile Exchange, General Electric, HSBC, IBM, Microsoft, priceline.com, Sprint, SunGard, Time Warner, VeriSign, and Walmart.com. BladeLogic Operations Manager, a suite of enterprise-class data center automation solutions, enables organizations of any size to provision, configure, and manage large-scale, distributed server environments more efficiently resulting in dramatically reduced data center costs, improved responsiveness and enhanced server security. BladeLogic is a privately held company headquartered in Waltham, Massachusetts. For more information, please visit www.bladelogic.com.