Sprint to Help Content Providers Deliver Next Generation Mobile Video Services

August 26, 2004 - (HostReview.com) -  Sprint (www.sprint.com) and Apple today announced that Apple's Xserve G5 and QuickTime software have been certified as mobile multimedia delivery platforms for Sprint's new PCS Vision Multimedia Services. The technology enables professional content service providers to deliver streaming audio and video clips to Sprint customers. The streams are available to customers using recently announced Sprint Vision Multimedia Services.

"We are thrilled to work closely with Sprint on next generation mobile media services," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The combination of Xserve G5 and QuickTime's standards-based multimedia architecture gives Sprint's content partners powerful tools to create and deliver professional content."

Sprint's PCS Vision Multimedia Service offers streaming video and audio content anywhere on the enhanced Sprint Nationwide PCS Network from familiar sources such as CNN, NBC Universal, FOX Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather and 1KTV. In addition, Sprint's PCS Video Messaging Service enables customers to easily capture, view, and store 15-second video clips by using QuickTime as the exclusive desktop player.

With over 250 million downloads in less than two years, QuickTime is Apple's industry-leading, standards-based software for developing, producing and delivering high-quality audio and video over IP, wireless and broadband networks. QuickTime was chosen by the International Organization for Standardization (ISO) as the basis for the MPEG-4 file format and is at the core of the 3GPP and 3GPP2 standards.

Because of QuickTime's strong support for standards, mobile operators using Apple's hardware- and software-based mobile streaming solution can deliver streaming media to the broadest range of mobile handsets without incurring the cost and complexity that results when multiple proprietary technologies are deployed.