ECCO USA Selects PixelMEDIA for eCommerce Solution

Portsmouth, NH - August 2004 - PixelMEDIA, Inc., a full service company offering integrated strategy, design and implementation services for Web, multimedia and IT initiatives, today announced it has developed a fully customized eCommerce solution for ECCO USA, the US branch of the seventh largest shoe brand in the world. Leveraging .NET and MS SQL Server, PixelMEDIA developed a flexible and scalable solution that ties into real time backend inventory systems to meet the growing demands of ECCO and its US customer base.

Prior to selecting PixelMEDIA, ECCO utilized an off-the-shelf eCommerce solution to develop an initial proof of concept store. PixelMEDIA worked closely with ECCO USA's marketing, IT, and operations teams to generate a prioritized three phase plan balancing a robust feature set with rapid time to market. This approach allowed the core site to be launched quickly and begin generating a return while feature and functionality enhancements are layered in over time.

"When we realized we had outgrown our off-the-shelf product we aggressively sought out a more custom solution with a company that could share the same compassion and commitment to the project that we had," stated Barbara Briguglio, vice president of operations, ECCO USA. "Collaboration was as important as the technical and design expertise. PixelMEDIA's team not only brought the technical and design expertise we needed but shared the same philosophy and work ethic which enabled us to bring the enhanced online experience to reality much faster than we had anticipated."

In order to fulfill ECCO's short and long-term business objectives, PixelMEDIA designed and developed a fully customizable and secure enterprise class commerce solution that features an elegantly branded Web interface, full product line catalog, and a robust shopping cart. This custom solution was developed on the scaleable Microsoft .NET platform. Utilizing real-time SAP integration, ECCO's e-commerce site now offers two-way inventory feeds, integration with its order management system for fulfillment, and automatically updates online order status. A complete administrative toolset provides product updates, coupon fulfillment, order and inventory management, cross selling opportunities and more.

"With ECCO bringing us on early in the requirements process, we were able to collaborate on a plan that allowed us to focus on critical needs first and phase in other value added features and functions over time," said Thomas Obrey, co-founder, PixelMEDIA. "This allowed us to design a system they can grow into and invest in over time, while at the same time offering enterprise class features and the long-term investment protection they wanted. This close collaboration is indicative of the strength of the relationship and resulted in a clean, easy to use, and robust online store."

About ECCO USA

Founded in 1963, ECCO USA, Inc. is an international designer and manufacturer of men's, women's and children's shoes. Today, ECCO employs more than 9,000 people around the world producing more than 12 million pairs of shoes every year—making it the seventh largest shoe brand in the world.

About PixelMEDIA

PixelMEDIA is an award-winning provider of integrated Internet and IT services that help clients align initiatives with short and long-term business objectives. PixelMEDIA provides the strategic, creative and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIA's services include custom Web and Application design and development, User Interface design, Flash and multimedia tools, Search Engine services, Content Management, hosting and site management. PixelMEDIA's customers include industry leaders such as Tyco International, ECCO Shoes, CVS/pharmacy, LogicaCMG, MatrixOne, Nokia, Harvey Industries, and Cbeyond Communications.