Marketing trends change, and so do the strategies required to attract consumer attention. Let’s take a look at 10 main efficient marketing trends in 2019.

10 Main Marketing Trends in 2019

Nowadays, several sectors are evolving rapidly due to the latest technological advances, and marketing is one of them. Google is constantly making changes to its search engine algorithm, and that is a prime example of how the marketing world is evolving these days. Doing marketing today is certainly not what it was like ten years ago: customer behavior has changed, and that requires marketers to come up with new strategies.

#1 AI in Marketing

AI is quickly gaining ground and set to become a real game-changer in the next 10 years. Artificial intelligence lies at the core of many digital processes, including chatbots on social networks and service platforms based on powerful machine learning algorithms. AI can also help us identify target audiences and finetune our marketing strategies.

#2 Content Customization

One marketing trend is already visible in 2019: highly customized content. The objective is to provide a highly customized offer to specific target audiences. It will require coming up with dynamic content which will provide consumers with a unique experience. For example, as a student who may look for where to buy essay online cheap, you are interested in useful academic content. Specialists analyze that factor and develop a certain group of people with similar interests who make up a target audience for certain services and platforms. Then, the task of websites visited by those people is to create content relevant to your needs.

 The E-mail was and still is the simplest tool to offer personalized content. The data one collects with its help makes it possible to use machine learning in different situations.

#3 Instagram: the Number One Social Media

If Facebook is experiencing a significant decline in the number of users, Instagram is becoming the main promotion channel for many brands. Its Stories feature has become an indispensable tool for engaging the audience and gaining new clients. Thanks to the new features, such as Shopping, Instagram can become a real e-commerce platform in 2019.

#4 Chatbots: an Essential Tool

Chatbots are nothing new: they've been around for several years. However, they can become very effective marketing tools, which can help you generate more sales. In today’s world, e-commerce and online services are becoming increasingly dominant, which is why providing quick and efficient customer assistance is absolutely important. Chatbots can perform different functions and can also be used to influence clients and provide them with assistance. This technology has great potential, and the trust of consumers and companies will help it develop even further.

#5 Even Stricter SEO Rules

Google is making continuous changes to its products and algorithms. The company’s SEO policy is aimed at offering increasingly qualitative content for users. Rules for corporate sites and brands are also becoming tighter. Based on the EAT criteria, the Google algorithm ensures that the content created by a company meets its criteria for authority and reliability. Its advanced keyword analysis also makes it possible to perform a full content investigation.

#6 Voice Optimization

Queries on search engines remain essentially unchanged. What changes is the way they are made? Users are increasingly relying on voice-activated Google search, and this also involves changes in terms of SEO. Making your brand and pages accessible via voice search is a key factor in increasing your customer base.

#7 The Importance of Online Reputation

Your company’s online reputation is particularly important for consumers. Reviews on social networks and platforms, such as TripAdvisor, Google, or industry-specific forums, have the power of inducing users to rely on a company or buy a product or service. Positive feedback is an essential factor in gaining the trust of users in the digital age.

#8 Privacy Protection

Protecting one’s customer's privacy is absolutely essential in 2019r. Security breaches, data theft, and hacking are unfortunately on the rise today. Therefore, the one question customers have is: Who is in possession of my data? Are my credit card details safe? 2018 was the year when the EU General Data Protection Regulation (GDPR) was adopted. At the same time, Google introduced SSL encryption in the latest version of its Chrome browser. There is no doubt that in 2019, users will prefer digital products and services that protect their privacy.

#9 Video: Content Number One

Videos are more important than any other digital content. The use of this content increases and the Internet is now full of hundreds of thousands of videos. They provide you with a privileged communication channel thanks to which you can convey your message quickly and effectively, as well as engagingly promote your brand. In 2019 a video marketing campaign should become part of your strategy!

#10 Creativity: Success Factor

Following trends is certainly the best way to come up with an effective marketing strategy. However, that doesn’t mean that you should forget about the number-one success factor: creativity! Given the abundance of information on the Internet, creating unique and quality content is what will help you gain customers and reach your goals!