iomart Hosting gets Naked with IT Entrepreneurs

iomart Hosting is the main sponsor of the Nude London Tech calendar, the brainchild of technology writer Milo Yiannopoulos, who is currently studying English at Cambridge, has been put together to raise money for Take Heart India, a charity which provides IT training to disabled people in India.

Milo stated: 'Someone suggested the idea as a joke, and I just thought why not. There is a perception that the people who run these internet start ups are unattractive geeks, and I wanted to show that's not the case.”

Milo used his formidable networking skills, and sites such as Twitter, to whip up interest in the project, and it has since grown into a major industry talking point. All the models, photographers and other contributors have given their time for free.

The calendar, available for £10 from Firebox, features the IT business men and women naked save for strategically-positioned computer equipment. Others’ blushes are spared thanks to some convenient camera angles.

Phil Worms, director of corporate communications at iomart Hosting, said: “What appealed to us was that the calendar perfectly captures the vibrancy and fun spirit that is present within our Industry, in complete contrast to the stereotypical geek image that is usually associated with IT people.

It is also a great positive example of what can be achieved through the use of social networking and the internet.”

“These folks are successful IT entrepreneurs in their own right which shows just how far a small idea can go. It very quickly attracted a real buzz in the IT industry and it’s been a terrific project in which to be involved. With Christmas fast approaching and thoughts turning to gifts, I just hope that everyone in the IT world goes online and buys a copy. It’s for a great cause and far more fun and appealing than a port and stilton box set.”

“Mercifully, though, no-one from iomart Hosting volunteered to strip off. We thought it best to keep our racks well and truly covered in our data centres”