Sprint Launches NFL Mobile

Sprint (www.sprint.com) announced the availability of NFL Mobile, giving fans exclusive access to NFL content and original programming when they want, where they want, only on Sprint wireless phones.

Whether a customer wants that instant gridiron gratification from NFL past, present or future, Sprint's NFL Mobile provides a first-of-its-kind package of programming designed specifically for wireless. The package includes: an all-NFL-all-the-time television channel –NFL Network; exclusive video- and audio-on-demand highlights from NFL Films; and up-to-the-minute team/player scores, stats and injury reports.

"Whether in the stands or in fans' hands, NFL Mobile gives Sprint customers a new view of the game," said Steve Gaffney, director of sports marketing for Sprint. "The sponsorship takes our support of the game to the next level for customers, driving original and exclusive content directly to the third screen in their lives – one device they carry everyday – their wireless phone."

Revolutionizing the way fans gather information about their favorite NFL teams, the NFL Mobile application lays the foundation for even more unique programming from both Sprint and the NFL.

As the Official Wireless Telecommunications Service Sponsor of the NFL, Sprint is able to deliver unprecedented fan benefits with this unique service.

Now fans can connect to the NFL, their favorite teams and players in a way that's uniquely their own by customizing and personalizing content such as:
This Week – Scores by game, game video and audio highlights and schedules.

NFL Network – Provides exclusive video on demand such as NFL Total Access News, player and coach interviews, Sounds of the Game, Super Bowl highlight reels from all 39 previous Super Bowls, and the popular Greatest Players and Rivalries segments.

Team Information – Get the latest on your favorite team with this easy-to-use, comprehensive listing of scores, standings, schedules, player statistics, injuries and transactions.

Player Information – Find out how your favorite player performed in a user-friendly format by team or position, including statistics, biographies and commentary.

NFL Fantasy – With more content coming soon, this segment of the package will offer up-to-the minute stats for fantasy leaders by position and expert commentary and highlights from the Hollywood Fantasy League.

NFL Store – This section allows for over-the-air purchases of NFL-themed ringers, screen savers, games and more.