Sun Launches Open Service Delivery Platform Solutions

Sun Microsystems, Inc. (www.sun.com) announced the launch of its Open Service Delivery Platform Solutions Program. This partnership initiative will help telecommunications service providers rapidly and cost-effectively deliver new, differentiated revenue-generating consumer and enterprise services utilizing technologies such as IMS and VoIP.

The Program presents a framework of discrete technologies, products and services that can be combined to meet the unique needs of service providers now evolving their service delivery infrastructure to support expanded portfolios of new services.

"Leveraging Sun's rich tradition in the telecoms space and our heritage as a champion of open standards, we are able to offer customized solutions that empower service providers to build their next-generation delivery infrastructure and create the network of the future," said Darrell Jordan-Smith, Vice President, Global Telecommunications, Sun Microsystems.

With the advent of IP-based next-generation networks, service providers can now quickly build and deploy new data services for the first time.

Ranging from IP Multimedia Subsystem (IMS) services and Voice Over IP (VoIP) applications to video conferencing, multi-player gaming and ringtone download, these services will be indispensable to increasing average revenue per user (ARPU) and building customer loyalty.

Sun announced its first-generation service delivery platform (SDP) program as early as 2003 to enable service providers to launch new, secured, and innovative services quickly while maintaining control of their own networks.

The new Open SDP Solutions Program will help service providers easily grasp the benefits of SDPs as a launch pad to new services and stronger long-term growth.

To deliver diverse implementations appropriate to each service provider customer, Sun has created a multi-layer Open SDP architecture that is end-to-end Java and can take advantage of the carrier-grade Solaris operating system.

Sun's diverse product portfolio is the key to the power and range of the Open SDP infrastructure. End-user services can be created or consumed using Sun Java Studio software. Sun Content Delivery Server provides content management, digital-rights management, access control, customer management and personalization functions.

"Differentiated telecommunications services are set to add sparkle to the daily lives of consumers-and bring enhanced competitiveness, customer loyalty and longevity to service providers able to evolve their current service delivery infrastructure to take advantage of the opportunities ahead," Jordan-Smith added.