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VitalStream Teams with EyeWonder for Video Solutions

10:20:57 - 13 May 2005

VitalStream, Inc. (www.vitalstream.com), a streaming media solutions and global content delivery provider and EyeWonder, Inc., the leader in online video advertising solutions, today announced the launch of video advertising supported versions of VitalStream's MediaConsole®.

The partnership will enable existing and new MediaConsole clients to easily and efficiently monetize online video content through the implementation of in-stream advertising campaigns powered by EyeWonder.

"EyeWonder's Fortune 1000 advertisers have been benefiting from the power of in-page video ads for five years, and now they are clamoring for new in-stream inventory," notes David Breckling, CEO of EyeWonder.

Using VitalStream's VOD solutions and EyeWonder's proven online video advertising capabilities, the companies are offering a solution tailored for publishers, advertising agencies and media buyers.

The VitalStream / EyeWonder solution is already in use at one of online advertising industry's top resource sites, iMediaConnection. Its new video portal, called iMedia Insight, resides on its homepage at www.imediaconnection.com, and features an interactive video play list and 15-second video ad placements.

In-stream advertising represents a large part of the projected growth for the online video ad industry. A February 2005 report from the Online Publisher's Association (OPA) reveals that online video poses an increasingly rich opportunity for both interactive advertisers and publishers.

"This joint offering with EyeWonder fits perfectly within our growth strategy of providing solutions for customers in one of our key target markets," reports Philip N. Kaplan, president and COO at VitalStream.

EyeWonder and VitalStream will be formally unveiling its new ad supported VOD solution at next week's Streaming Media East 2005 Conference & Exhibition, May 17 and 18, 2005, at the Hilton New York in New York City. Visitors are encouraged to visit VitalStream's booth number 101 for a full demonstration of this new offering.

EyeWonder, Inc. is the Internet's leading provider of online video advertising products and services. Video ads have been proven to deliver results unmatched by conventional online ads, and EyeWonder puts the power of Macromedia Flash video into today's widest variety of online ad placement options.

EyeWonder's video ad experts support every campaign from creative consultation and development, to Q/A testing, trafficking, and reporting.

EyeWonder has served the bulk of Fortune 1000 advertisers and its video ad products are accepted by over 600 online publishers including Yahoo!, MSN and AOL.

VitalStream, Inc., a wholly owned subsidiary of VitalStream Holdings, Inc. (OTC: VSTH), is a global provider of integrated content delivery services that enable businesses to broadcast digital media and communications to worldwide audiences via the Internet.

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