Samsung Electronics Teams with Microsoft for XBox Video Game Console

Samsung Electronics (www.samsung.com), a global HDTV leader, and Microsoft Corp., a leading force in the software and video game industries, today announced an alliance to elevate gaming to the next level through high-definition technology. Microsoft has chosen Samsung as the exclusive HDTV worldwide marketing partner for the next-generation Xbox® high-definition (HD) gaming platform.

The next-generation Xbox/Samsung HDTV combination is designed to deliver the most advanced and realistic high-definition experience to gamers worldwide.

To promote the HD Era, the companies plan to place over 25,000 Samsung high-definition televisions in Microsoft® Xbox retail kiosk locations across the globe. 

"Gaming has become a primary force for innovation in the entertainment and technology industries. Samsung has selected Microsoft Xbox as the best next-generation game console and a key driver in the global HDTV revolution," said Peter Weedfald, Senior Vice President Consumer Electronics & North America Corporate Marketing, Samsung Electronics America, Inc. "Samsung is proud to expand the Microsoft relationship and stand with them at the forefront of the HD gaming century."

"Samsung is a natural partner to showcase the richness of the next-generation Xbox," said Peter Moore, Corporate Vice President of Worldwide Marketing and Publishing for Xbox at Microsoft.

The alliance is the culmination of a global process begun by Microsoft in October 2004 to find the most advanced and formidable visual display company to join with the new-generation Xbox video game console.

The global marketing and promotional alliance between Microsoft and Samsung Electronics will drive the HDTV gaming platform as the greatest emotional experience available for gamers around the world.

Samsung Electronics and Microsoft enjoy a long-standing relationship as strategic and tactical business partners. Microsoft Xbox currently incorporates Samsung technology, and Samsung will continue to be a tech driver for the next-generation Xbox video game console.