Geary Interactive Picks Mediaplex MOJO Adserver & Mail

ValueClick, Inc.'s (www.valueclick.com) Mediaplex division today announced that leading online advertising agency Geary Interactive has selected Mediaplex's integrated MOJO Adserver ad serving and MOJO Mail email solution.

As more and more advertisers employ a multi-channel online marketing approach -- using both display ads and emails to reach the same users -- it creates the need to track individual channel effectiveness, without double-counting conversions, within the combined online media mix in order to maximize campaign ROI.

Geary Interactive is an award winning, full-service online advertising agency with services in online marketing, design and programming. With offices in San Diego and Las Vegas, Geary was recently named San Diego's second fastest growing company, and has a client list that includes Paramount Parks, It's Just Lunch, San Diego State University, Boyd Gaming, University of Phoenix, and 20th Century Fox.

"We are driven to help our clients succeed, and Mediaplex is equally focused on helping us succeed," said John McKusick, CTO and Founder of Geary Interactive. "

"Mediaplex's integrated approach to ad serving and email marketing is another example of ValueClick's focus on helping advertisers effectively leverage all online channels," said Tom Vadnais, general manager of Mediaplex.

Experience a hands-on demonstration of Mediaplex's portfolio of third-party and publisher ad serving and email campaign management solutions in Booth #217/219 at the AD:TECH conference, April 25-27 at the San Francisco Marriott Hotel. For more information on AD:TECH, please visit www.ad-tech.com.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales.
Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns.