Speedera and Macromedia Team Up for Flash Video Delivery

Speedera Networks Inc. (www.speedera.com), a provider of on-demand distributed hosting and content delivery services, and Macromedia (www.macromedia.com) today announced the immediate availability of a new, secure Macromedia Flash video streaming option to both monetize and protect content delivered via Flash Video Streaming Service powered by Speedera.

This secure Flash video streaming option, the first of its kind for Flash video in the content delivery industry, supports additional revenue models and the roll-out of innovative multimedia content on websites as well as the protection of live and on-demand video and audio.

Macromedia Flash allows content providers to deliver immersive, seamless video experiences to more than 98 percent of Internet viewers worldwide by using Macromedia Flash Player.

"A secure option for Flash Video Streaming Service powered by Speedera is the next logical step in the evolution of Flash video technology," said Scott Cunningham, multimedia technologies manager, USA TODAY.

The new, secure streaming service also protects content - such as ads, music, and movie trailers - against misuse, even if the content is not revenue-generating and its theft will not directly affect online revenues. Many kinds of content still need to be protected for other reasons, including copyright protection and brand integrity.

"Our rewarding partnership with Speedera has resulted in an innovative solution for customers worldwide who are challenged with delivering video securely and profitably," said Chris Hock, director of product management, Macromedia.

"Online retailers, advertisers, media and entertainment firms, and others can now expand their revenue opportunities while securing their content," said Ajit Gupta, president and CEO, Speedera Networks.

Speedera's Flash Video Streaming Service with the secure option is built on Macromedia Flash Communication Server MX and integrated into the Speedera SpeedSuite platform.

"Macromedia Flash video is emerging as a key format and helping to drive the adoption of online multimedia by consumers," said Steve Vonder Haar, research director, Interactive Media Strategies.

In addition to the new security capabilities, standard features of Flash Video Streaming Service powered by Speedera include: automatic tracking and report generation, video and audio streaming that starts instantly, and a ready-to-go global network of high-performance servers that host and deliver streaming to end users worldwide. The SpeedEye management portal allows providers to manage content, set up live events, and view real-time and historical statistics, including total hits, top 10 clips, average viewing time, concurrent viewers, and geographic location of visitors.

The new secure option for the Flash Video Streaming Service expands the deep relationship between Speedera and Macromedia for Flash video streaming. Macromedia has also worked with Speedera to deliver downloads of Flash Player to users worldwide and to track performance, availability, and other key site metrics.