Microsoft Teams With MTV for the Next-Generation Xbox

MTV: Music Television and Microsoft Corp. today announced a global marketing alliance to unveil the next-generation Xbox® video game system on MTV channels in the United States, Asia Pacific and Europe, all within a 24-hour window -- a first for the video game industry. The highly anticipated console will be revealed to video game fanatics, music lovers and MTV viewers via a high-energy half-hour program titled "MTV Presents: The Next Generation Xbox Revealed."

The special will be hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, known globally for the Academy Award-winning "Lord of the Rings" trilogy. Island Records' renowned Las Vegas rockers The Killers will deliver electrifying performances throughout the special.

The global broadcast will premiere Thursday, May 12, at 9:30 p.m. EDT in North America and on Friday, May 13 in other regions around the globe (local air times below).

The inside look at the next-generation Xbox will continue at MTV.com, where after the special, viewers will find extended event coverage including behind-the-scenes video, photos and other special extras. MTV.com will also provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games.

"We recognize and celebrate our viewers' passion for gaming and are excited to be working with Microsoft to launch such a significant entertainment product," said John Shea, executive vice president, Integrated Marketing and Sponsorship Development, MTV Networks Music Group.

"Just as MTV revolutionized the way the world experiences music, the next-generation video game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment," said Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox at Microsoft.