Web Hosting Firm Digital River Launches Online Marketing Program

Digital River, Inc. (www.digitalriver.com), a global leader in e-commerce outsourcing, today announced it launched a new international online marketing program for software publishers to simplify their entry into European markets.

The Starter Package Europe enables software publishers to analyze their market potential in European countries and identify the regions with the most sales opportunity.

Based on this analysis, Digital River helps its clients launch their products in target markets with a regionally tailored e-commerce site and marketing program, designed to increase their brand awareness and sales in the target country.

"Analysts estimate that by 2006 electronic software distribution will account for 40 percent of annual software sales in North America and even as much as 60 percent of sales outside of North America," explains Dave Alampi, Digital River's vice president of marketing.

By taking advantage of Digital River's Starter Package Europe, clients gain access not only to Digital River's team of e-commerce experts but also its global Sales Network.

Digital River's new online marketing program is aimed at non-European software publishers who are interested in marketing and selling their products in Europe, as well as European publishers who want to develop other European markets outside of their home market.