Sprint Lunches New Advertising Campaign

Sprint (www.sprint.com) today unveiled a strategic advertising campaign titled "Real Moments" that promotes its portfolio of consumer products offered in Sprint local exchange territory, including high-speed Internet, wireless, video, and local and long-distance telephone services.

The campaign depicts consumers in real, relatable situations, illustrating how Sprint's products help make whatever consumers enjoy even better.

"The 'Real Moments' campaign gives light-hearted snapshots of consumers utilizing a variety of Sprint bundled services to satisfy all of their communications needs," said Steve Carter, vice president, Marketing - Sprint Local Telecommunications Division.

In conjunction with four television ads, the campaign includes print, radio and outdoor components that integrate the same consumer-centric tone with simple and straightforward benefit-driven headlines.

"We're excited about the launch of the 'Real Moments' campaign," said Lee Einhorn, Group Creative and Art Director at Publicis & Hal Riney and one half of the creative team that includes Associate Creative Director/Copywriter Brian Ahern.

Publicis & Hal Riney is a full service agency based in San Francisco, Calif. The agency has been a collaborative partner with Sprint for almost seven years. Other clients include Hewlett-Packard, 24 Hour Fitness, Jamba Juice and Beringer Vineyards.