Affinity Internet Launches Search Engine Optimization Service

Fort Lauderdale, Fla. - Feb. 8, 2005 - Affinity Internet, the leading web services provider for small to medium-sized businesses (SMBs), today launched a service that helps SMBs rank highly on search engines. Called Search Engine Optimizer, the new service is the first of its kind to make the resources of an expert search engine optimization team available to SMBs at an affordable monthly price.

Affinity's in-house search engine optimization experts use standard techniques to help clients increase their web site exposure, visibility and unique visits through targeted search engine optimization. The Search Engine Optimizer team represents years of experience, and stays up-to-date with changes in the ways major search engines rank web pages.

"Search Engine Optimizer is the next piece of the Affinity strategy to provide comprehensive web services that allow SMBs to compete with larger enterprises on the Internet," said Peter Chambers, CEO, Affinity Internet. "With Search Engine Optimizer, we handle our clients' online marketing, allowing them to focus on doing what they do best - running their businesses."

Search engine optimization is a process where web site content is organized around specific keywords and phrases. Search engines are programmed to easily find and index these keywords and phrases into pages, which then appear in results for searches. Search Engine Optimizer clients can choose either a consultative service, which consists of analysis of the client's site and monthly recommendations on how to better optimize, for $75 a-month; or they can have Affinity's team of experts implement the recommendations, for $150 a-month.

"Search is an increasingly important driver of leads to small businesses on the Internet," said Greg Sterling, program director of interactive local media, The Kelsey Group. "Paid-search has received considerable attention, but user behavior dictates that being found in non-paid or ‘organic' search results is critical."

Combined with ValueTraffic, Affinity's online advertising service, SMBs now have access to a powerful suite of online marketing services that increase a company's web site exposure and traffic at an affordable monthly price.

Search Engine Optimizer is available to both existing Affinity clients and non-clients. More information can be found at: www.affinity.com/seo.

About Affinity Internet Affinity Internet (www.Affinity.com) is dedicated to providing its clients with exceptional value and outstanding service. The company's seven-point value proposition is focused on ensuring that its products, services and support exceed the needs and expectations of its clients. This guides Affinity in everything the company does.

Affinity empowers hundreds-of-thousands of small to medium-sized businesses with the cutting edge tools, services and support they need to write their own Internet success stories.