HPshopping.com Awarded in Online Customer Service

HP today announced that its online consumer store, hpshopping.com, has been ranked as one of the top business-to-consumer e-commerce sites for its excellence in online customer service in the 7th Annual e-tailing group Mystery Shopping Study.

"We are honored to be recognized by the e-tailing group for our performance in customer service," said Pete Appl, general manager, hpshopping.com. "Our customers have always been the top priority at hpshopping.com, and we are committed to providing them with a first-class shopping experience."

Of the 100 sites shopped throughout the fourth quarter of 2004, hpshopping.com was the only computer manufacturer/marketer to be ranked in the top 10 sites in customer service. HPshopping.com was similarly recognized in 2003.

"We applaud hpshopping.com as they have again delivered with their overall pre- and post-shopping experience while also creating a positive personalized experience for the customer," said Lauren Freedman, president, the e-tailing group.

Founded in 1994, with the belief that new technologies enable promotion of products and services for the ultimate customer reach, the e-tailing group, inc. is a shopper-centric e-commerce consulting firm.

In addition to consulting, the e-tailing group's proprietary Mystery Shopping and Merchandising Surveys help to set cross-channel standards for industry performance.

Each year, the Mystery Shopping Study evaluates 100 sites for excellence in customer service and communication. These sites were chosen for their ease of navigation, keyword search capabilities, real-time inventory function, post-order correspondence, email response time and order fulfillment.