Keynote Expands Globally with Translation Services

Keynote Systems (www.keynote.com), a provider in e-business performance management services, today announced Transaction Perspective® 5.7, a new version of its market leading service for measuring the speed and reliability of Web-based transactions that now fully supports most non-Latin based alphabets, enabling enterprises to measure and benchmark their critical, online business processes in the local markets using the local languages.

For the first time, customers of Keynote's Transaction Perspective service have access to high fidelity Web performance measurements to preserve brand image across the spectrum of most foreign alphabets and improve online customer experience interaction with their sites.

Transaction Perspective is the leading service for Web performance measurement, monitoring, benchmarking, trending and analysis of an enterprise's most critical or ‘money path' transactions from the only perspective that matters, the end user.

According to Ron Rogowski, senior analyst at Forrester, "Content translation is the most expensive part of Web localization - requiring speed and accuracy that goes well beyond the mere swapping of terms from source to target languages.

Gartner says applications that are designed for one language without thought for other languages that may be used in the future may be costly to retrofit. Unfortunately it is common practice to develop most applications with just one language in mind.

"The business value of validating content in local languages cannot be underestimated as a tool to increase the quality of customer experience and ease of use of a business Web site," said Arnold Waldstein, vice president of marketing and business development for Keynote.

Transaction Perspective, users are provided with a common transaction script recorder that provides a single user interface, or ‘look and feel,' for recording the individual pages of a transaction and then uploading that transaction to Keynote's global infrastructure of measurement computers.