Harte-Hanks Promotes Randy Wussler to Lead the Company's Business Market Intelligence Group as Managing Director

SAN DIEGO, CA - January 11, 2005 - (HostReview) - Harte-Hanks, Inc. (NYSE:HHS), a worldwide, direct and targeted marketing company, has announced that it has promoted Randy Wussler to the position of managing director, market intelligence, where he will supervise the company's CI Technology Database™ (CITDB).

Every month the Harte-Hanks market intelligence team completes telephone-based interviews with more than 75,000 information technology (IT) buyers and influencers around the world to build the CITDB, the largest and most in-depth business technology database of its kind. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites in North America, Europe and Latin America that account for a large majority of today's global IT [information technology] spending.  In addition, contact data on nearly 2 million decision makers and influencers are tracked and verified.  

A key contributor to CITDB growth since 1991, most recently serving as executive vice president for market intelligence, Wussler will manage CITDB operations for North America and Latin America, its growth and expansion. 
       
"Randy has been an excellent business leader in our company, helping to integrate the CITDB into other parts of our company, helping our customers optimize the use of its data, and increasing customer support in very focused ways," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks, who made the announcement.  "Randy also is a direct and database marketing expert, and he understands how our entire service offering for the high tech market helps our clients perform well."

"Our clients demand accurate data on companies worldwide - and we've had tremendous growth providing deeper, wider profiles on business locations, both in North America  and expanding toward worldwide," said Randy Wussler.  "Our entire market intelligence group is providing a strategic role as technology marketers' needs for knowledge becomes more global, multichannel and complex - and is meeting client demands for return."  

A resident of San Diego, Wussler holds a master's degree in business administration from San Diego State University, and his bachelor's degree from Penn State University.  He is a regular speaker at industry conferences, the author of several white papers and studies on customer relationship management, marketing to small business, and e-mail marketing best practices.  

ABOUT HARTE-HANKS

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.  Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs.  Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.  Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 900 separate editions with circulation in excess of 11 million in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.