Harte-Hanks Trillium Software Receives Industry Accolades from Top Analyst Firms in 2004

BILLERICA, MA - January 4, 2005 - (HostReview) - Trillium Software, a division of Harte-Hanks, Inc. (NYS:HHS), today announced that it has received industry recognition for its software from leading analyst firms, as well as independent publications.  The company was ranked as a market leader in META Group's METAspectrumSM report for Data Quality Tools, as well as being included in Gartner's highest, assigned category of "positive" data quality vendors.  Forrester Research also cites Trillium Software as the market leader for data quality and Current Analysis awarded the company its highest available ranking among data quality vendors.

The recently published METAspectrum evaluation provides an objective assessment of companies providing solutions used in the identification and remediation of problems with enterprise information assets. Trillium Software was positioned in the "leader" segment of the METAspectrum analysis for the second consecutive year, and was specifically recognized for its strength in "technical performance, command of market share and financial viability."

In a July 20, 2004, Forrester Research report titled, "It's A Buyer's Market For Information Quality Software," respondents were asked, "which data quality software, tools or technology do you currently have in production?"  Trillium Software was cited as the market share leader among data quality vendors, with more than 10 percent of the respondents using the Trillium Software System," as compared to other named vendors, the closest of which had approximately half the market share of Trillium Software.  [Footnote 1]

"In 2004, Trillium Software received 'leadership' rankings from four leading market analyst firms and additional validation from an industry leading publication," said Len Dubois, vice president of marketing for Trillium Software at Harte-Hanks. 

"The readers of DM Review rated Trillium Software the highest data quality solution for the fifth year in a row and DM Review's editors honored a Trillium Software customer, with its World Class Solution Award for data quality, for the third time in four years."

"Trillium Software was named a leader in the METAspectrum report based on technology presence and performance," said Andreas Bitterer, vice-president, META Group.  "As we noted in the report, potential buyers should not become fixated on cleansing performance or accuracy as much as other key capabilities, such as data enrichment, data profiling, compliance, non-name/address logic, international data quality support, and long-term viability."

[Footnote 1: L. Agosta, L. Orlov, C. Teubner. It's A Buyer's Market For Information Quality Software, July 20, 2004.] 

ABOUT TRILLIUM SOFTWARE AND HARTE-HANKS

With more than 1,300 implementations worldwide, Trillium Software from Harte-Hanks provides businesses with a software solution that identifies, standardizes, enhances and links global data in e-business, CRM, and Internet applications. Recent sales of the Trillium Software System to a number of the world's largest and most technologically advanced companies have positioned Trillium Software at the top of the data quality marketplace. The Trillium Software System is deployed globally in hundreds of mission-critical applications in which Trillium Software technology enables global organizations to gain a unified view of customers, distributors and partners through real-time connectivity with their e-commerce pipelines. For more information about the Trillium Software System, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.  Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points:  Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs.  Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.