Web Host DigitalRiver’ Subsidiary BlueHornet Launches E-mail Tool

BlueHornet Networks, Inc. (www.bluehornet.com), a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced the release of its e-Marketing Suite (eMS) 3.0, a significant upgrade to its advanced e-mail marketing application.

The newly enhanced version combines easy-to-use, e-mail marketing tools and technology to help businesses facilitate and standardize sophisticated e-communications with customers and prospects across multiple business channels. With centralized control over global business rules, companies of all sizes can use eMS 3.0 to drive online and offline marketing revenue.

eMS 3.0's advanced functionality addresses the e-marketing needs of businesses of all sizes, including enterprises with corporate divisions, franchises or complex distribution chains. eMS 3.0 builds upon the strength of existing capabilities, including API access, Web analytics integration and deliverability management consulting, to round out a full suite of multi-channel e-marketing services. eMS's new multi-channel features include:

"Because BlueHornet's product development is driven by client input, eMS 3.0's new features reflect a change in the way companies are using e-mail technology," said Tim Marusich, Digital River's vice president and general manager of BlueHornet . "Instead of viewing e-mail marketing as a single message delivery vehicle, companies are viewing it as a sophisticated customer relationship tool. It's becoming the tool of choice for optimizing multi-channel marketing initiatives and complex enterprise communications."

"eMS 3.0 is a significant product upgrade and signals BlueHornet's and Digital River's joint ongoing commitment to delivering sound e-marketing best practices and advanced e-marketing services," said Joel Ronning, Digital River's CEO. "We intend to leverage eMS 3.0 across our combined organization to offer our clients more efficient ways to manage their online businesses, build relationships with prospects and customers across multiple channels, and ultimately increase their e-commerce site revenues."