ClickTracks Launches 5.2 Web Metrics Software

Santa Cruz, California - Earlier today at Jupitermedia's Search Engine Strategies conference in Chicago, IL, ClickTracks Analytics, Inc. (www.clicktracks.com) announced the availability of version 5.2 of their web metrics software.

ClickTracks Professional 5.2 adds e-mail marketing integration, exit tracking and regional geographic data to the suite of metrics features that helped ClickTracks win Best Web Analytics Tool in the 2003 and 2004 ClickZ Marketing Excellence Awards.

Additions to ClickTracks Professional 5.2 include: ClickTracks 5.2 offers direct integration with leading e-mail service providers (ESPs) like SubscriberMail and IntelliContact, letting marketers measure the effectiveness of their e-mail campaigns as easily as they measure the effectiveness of SEO or banner advertising.

Imagine that a marketer recently sent out an e-mail announcing the addition of purple, green and blue widgets to their online widget store.

ClickTracks 5.2's new campaign manager has a wizard-based user interface that makes campaign creation easy. Marketers will be immediately alerted if they've incorrectly configured campaigns, and will have time to fix any issues before the campaign goes live.

In addition to country-level data, ClickTracks 5.2 now offers 'regional' data. Depending on the country and the state, the regional data can show a specific city, a larger region within a state or the state itself.