ReleMail Launches New Email Privacy Certification Service

Email senders can now reassure potential subscribers and customers that their email addresses will be protected. Relemail (www.relemail.com), a new service that audits and certifies email privacy practices, launched today.

ReleMail monitors an organization's email practices and certifies those that meet stringent standards of privacy and professionalism. Rather than relying on anti-spam technologies like DomainKeys or SPF, Relemail uses a team of email investigators to secretly subscribe to clients' email newsletters and monitor resulting inbound emails for adherence to ethical email practices.

The results of those investigations are publicly posted at Relemail.com, where internet users can check the current email privacy ratings for more than 800 prominent organizations.

Organizations that meet all fifteen requirements can display the Relemail seal on their website, reassuring website visitors that their email practices are being constantly monitored and rated.

Relemail was created by email industry veteran Mike Adams, the inventor of the first permission-based email marketing software for the PC, and founder of Arial Software (www.ArialSoftware.com).

The service was launched in response to strong customer demand for authentic, trusted certification for email senders. "The industry clearly needed a process through which ethical email senders could establish their reputations with potential subscribers," Adams explains.

Adams isn't alone in seeing the need for such a service. Influential leaders in the email marketing industry have joined the Relemail board of advisors to help shape the service, making sure it meets the needs of both mailers and email recipients.