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Yahoo! Names GOT Corporation Its Exclusive Provider of Email Marketing Tools

13:49:44 - 07 December 2004

GOT Corporation (www.gotcorp.com) announced today that Yahoo! Inc. has evaluated the market and once again named GOT as the exclusive provider of email marketing tools to Yahoo! customers.

"The partnership between Yahoo! and GOT has delivered a tremendous amount of value to small businesses, enabling them to cost-effectively generate revenue, build brand and strengthen customer relationships," said Eric Melka, President and CEO of GOT Corporation.

This marks the fourth straight year that Yahoo! has chosen GOT's Campaigner®, an affordable, self-serve email marketing tool that helps boost sales, generate leads, increase website traffic, and build customer relationships.

Campaigner will continue to be available through the Yahoo!® Small Business properties, including Merchant Solutions, Web Hosting, and Marketing Tools, as well as from GeoCities and Yahoo! SBC.

The continued partnership delivers tighter integration of Campaigner within Yahoo!'s business services, and will provide users with a complimentary set of web-based marketing tools that will enable them to better understand their customers, and launch more effective sales and marketing campaigns.

Melka continued: "Yahoo! has always taken a customer-centric approach to developing their products and services. We're thrilled that Yahoo! turned to us to develop the complimentary marketing tools that their Small Business customers are asking for."

GOT Corporation™ provides businesses with advanced campaign management solutions. GOT offers Customer Relationship Marketing technology that allows organizations to move beyond traditional product-centric marketing to create relevant communications with customers resulting in long term, profitable relationships.

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