Study Shows Effectiveness of Streaming Ads On MSN

A groundbreaking study involving U.S. consumers has shown that advertising presented via online streaming video is equally effective as television advertising at generating brand interest, conveying a distinctive and memorable message, and influencing viewers.

"This study was the catalyst for us to enter the broadband arena as an innovative, new way to connect with consumers," said Kaki Hinton, vice president of advertising services for Pfizer Consumer Healthcare.

Officially launched in October 2003, MSN Video provides advertisers with a new way to reach consumers via the popular medium of online streaming video. The advertising spots are integrated within MSN Video's high-resolution news, sports, entertainment and other programming.

"As consumers spend more viewing time online, leading brand advertisers are shifting ad dollars into products like MSN Video to reach audiences online in innovative and effective ways," said Steve Moss, general manager of North America Ad Sales at MSN (www.msn.com).

Headquartered in Morris Plains, New Jersey, Pfizer Consumer Healthcare is the world's second-largest consumer healthcare company with a portfolio of market-leading brands that includes Listerine, Benadryl, Sudafed, Visine and Neosporin. Pfizer Consumer Healthcare is a division of Pfizer Inc.

MSN attracts more than 360 million unique users worldwide per month. With localized versions available globally in 40 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide.