Yankee Group: Consumers’ Behaviors Change as Communications Markets Converge

As technology and convergence trends continue, the Yankee Group 2004 Technologically Advanced Family Survey monitors changing consumer behaviors and expectations.

"Consumers are increasingly drawn to multiproduct bundles for simplicity, time savings and potential discounts," says Kate Griffin, Yankee Group Consumer Technologies & Services senior analyst. "To protect against wireless displacement and other competitive threats, telephony providers must deliver on the promise of the bundle--with real time savings and dollar savings--to capture bundled customers."

The Yankee Group Technologically Advanced Family Survey measures consumer perceptions and demands across more than 80 different communications and technology products, services and trends including VoIP, instant messaging, video-on-demand and HDTV.

In its 19th year, the Yankee Group TAF survey helps consumer products and services companies gain an in-depth understanding of consumer technology adoption, purchasing influencers and buying behaviors.

The Yankee Group is the global leader in communications & networking research and consulting. The company helps businesses understand the opportunities, risks and competitive pressures of developing, deploying and consuming products and services that drive communication or information exchange.