Rightnow’s CRM Solutions Boosts Marketing Results

RightNow® Technologies (www.rightnow.com) announced infomercial Beachbody has enhanced its contact center productivity, streamlined list management and boosted online conversion rates as a result of deploying RightNow Service™.

Plus, because of RightNow's on demand delivery model, Beachbody has been able to gain these high-value CRM benefits without incurring the lifecycle costs or aggravation associated with conventional enterprise software implementations.

"RightNow has been an exemplary technology partner as Beachbody has worked to optimize the quality of both the pre-sales service we provide to our prospects and the post-sales service we offer our existing customers," Amber Otto, Beachbody's director of CRM, said.

Beachbody, a brand of Product Partners LLC, markets nutrition and weight management supplements via television infomercials. Because this business is seasonal, the company experiences large spikes in customer activity. The company also does a significant percentage of its business online—making site conversion rates critical.

By enabling Beachbody to deliver exceptional customer service via its web channel, RightNow enables the company to eliminate many of the common obstacles that would otherwise prevent customers from immediately placing order.

RightNow's comprehensive customer data management has delivered further business value by enabling contact center staff to handle even the most complex accounts with ease, while its reporting capabilities allow Beachbody managers to track both team and individual performance.

"They've consistently taken the time and effort to understand our specific business objectives, and proposed solutions that have been both effective and practical to implement."

Beachbody originally chose RightNow as its CRM platform after it evaluated applications from other vendors, including Onyx. RightNow was selected based on the superiority of its advanced technology, the compelling economics of its on demand delivery model and its proven commitment to customer satisfaction.