Europe's Leading Provider of Online Store Solutions Picks Aladdin

Aladdin Knowledge Systems Ltd. (www.eAladdin.com) announced that Transaction One, Europe's leading provider of outsourced, online store solutions, has selected HASP SL (formerly known as 'Privilege') to support secure electronic software distribution (ESD).

With HASP SL, Transaction One can now offer new forms of ESD that add value for its software partners, including time- and usage-limited versions of software products. This helps protect vendors' intellectual property while supporting "try-before-you-buy" downloads that enable customers to evaluate applications before they make a purchasing decision.

"Based on Aladdin's nineteen years of experience in the security market, the company's HASP SL product is a true business enabler that allows us to offer added value electronic software distribution services to our partners," said Scott Lester, commercial director at Transaction One. "Using HASP SL, we can provide software vendors a ready-to-use, secure ESD solution without needing to specially adapt their software."

Transaction One is Europe's leading provider of outsourced, online store solutions for vendors and retailers. Its 'EuroStore' solution is tuned to meet the specific needs of any hardware or software vendor that aims to maximise online sales in Europe.

"Transaction One has recognised the significant security benefits that can be delivered by HASP SL, enabling the Company and its business partners to utilize the online channel more effectively and with confidence," said Avi Barir, vice president of software digital rights management at Aladdin Knowledge Systems.

The company also hosts the e-tailers' stores and populates them with products from software publishers keen to target the UK ESD market. Vendors such as Adobe, Harman Kardon, MadeSafe, Intuit and e-tailers including Blueyonder, Comet, dabs.com, MicroWarehouse, PC World and Tiscali, are just some of the many organisations that have chosen Transaction One as their European e-commerce partner.

Adopting the Aladdin HASP SL technology has provided Transaction One with unparalleled security and scalability for its online store solutions. In particular, the Company can offer significant added value to its software vendor partners by incorporating "try-before-you-buy" facilities where end users can download a fully functional version of an application that will work for a specified period or number of times.