The Motley Fool Expands Relationship with IndustryBrains

NEW YORK (October 29, 2004) IndustryBrains, the leader in site specific, contextual Pay-Per-Click advertising programs, announced today that it has expanded its relationship with The Motley Fool becoming the sole provider of Pay-Per-Click advertising listings on their website www.Fool.com.

The Motley Fool entered into an exclusive partnership with IndustryBrains after an in-depth evaluation of multiple vendors including Overture and Kanoodle.

"As the leading provider of financial education and independent advice, it is important that The Motley Fool presents offers that are both relevant and valuable to our readers," says Gary Hill, The Motley Fool's SVP for Corporate Development. "The IndustryBrains PPC platform gives us the flexibility to consistently deliver on that promise while providing marketers with a unique, alternative program to reach our audience."

"Advertisers embraced the qualified audience and content that The Motley Fool was able to send their way through IndustryBrains," says Erik Matlick, IndustryBrains CEO. "We are pleased to have been tested against some of the best companies offering pay-per-click listings. IndustryBrains site-specific approach has proven to continually outperform other alternatives in the market." IndustryBrains is an alternative to network search giving advertisers more control over where their listings will appear (only on high quality, branded sites). To the advantage of publishers, advertisers tend to spend more for rankings, but in return get a higher quality lead than network advertising. A number of other sites have also tested other PPC (pay-per-click) networks and switched to IndustryBrains.

"Site specific targeting on premium sites has consistently proven to deliver a higher PPC or yield to the publisher while at the same time a more qualified lead to the advertiser," says Mr. Matlick. "Users tend to trust paid listing results returned on branded sites they are familiar with IndustryBrains they are consistently higher quality leads."

The partnership with The Motley Fool enhances IndustryBrains' association with prestigious sites in the financial services category, also including SmartMoney.com, BusinessWeek.com, Kiplinger.com and BankRate.com.

The Motley Fool, Inc., is the source individual investors trust to help them build their wealth. Since 1993, The Motley Fool has been on hand to help people make better investing decisions across a wide variety of online and offline media channels including: its award-winning website; its best-selling Simon & Schuster and self-published books (over 2 million sold); a nationally syndicated weekly newspaper column carried by more than 250 publications; and "The Motley Fool Radio Show," a joint venture with NPR.

Launched in 2002, New York-based IndustryBrains, is the only business performance based media firm that specializes in contextual site specific advertising. IndustryBrains offers custom publisher solutions for monetizing content and search pages. Real-time tracking and reporting allows publishers to easily manage advertiser relationships and optimize revenue. For advertisers, IndustryBrains offers contextual category placement on premium sites like Infoworld, ComputerWorld, PC Magazine, EETimes, Network Magazine and BusinessWeek. Advertisers bid for placement on site-specific categories that are related to their business. Listings are delivered whenever a customer performs a search on the specified terms throughout its network of 50+ premium sites.