Omniture Named Clear Market Leader in JupiterResearch Constellation Report

OREM, Utah - (HostReview) - Oct. 28, 2004  - Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced that it has received the top overall ranking in the new JupiterResearch "Web Analytics Vendors" Constellation Report, for having the strongest Web analytics offering in the market. The report, published on October 27th, evaluates 14 web analytics vendors across broad categories including Market Suitability, Business Value and Breadth of Functionality, with each category including a number of sub-set criteria. Across all categories, Omniture's scores were at or very near the top, and its overall ranking positions the company as the clear web analytics leader in terms of technology solutions and market performance.

"Momentum is clearly on Omniture's side in 2004, having won both CMP Media and AOL's worldwide business in very competitive situations and being named to the Deloitte's Technology Fast 500 list," JupiterResearch noted in the report "Omniture's biggest advantage is SiteCatalyst's ability to drill deeply into data using an intuitive and industry-leading interface."

Omniture's product and services, price per functionality and professional services offerings all earned the highest possible scores. The company's customer growth rate was among the best measured. Another key driver was Omniture's strong penetration into the top 10 and top 50 sites, as listed by JupiterResearch. While competitors attempt to serve specific niche markets, Omniture has demonstrated the ability to serve all major markets.

A testament to Omniture's technology strength and expertise is that customers realize great returns from their investment in SiteCatalyst. As cited in the report, "Omniture's customer Wine.com reported a very successful 2003 holiday season with revenues in the millions of dollars. The company attributes an average increase in conversion rate from 3.4 percent to 9.5 percent and a nearly 500-percent increase in revenues during the holiday season, in large part, to insights gleaned through its analytics package."

Omniture's SiteCatalyst suite provides both real-time and historical, in-depth, actionable analysis and reporting to measure the effectiveness of online marketing initiatives and drive increased revenue from online business. And while it is more powerful than any competing solution, it is also easier to use. Anyone in the enterprise -- regardless of technological skill or experience -- can intuitively identify, analyze and monitor the factors that most influence online business success. As JupiterResearch noted, "More than 90 percent of the 34 application features JupiterResearch evaluated are included in SiteCatalyst."

"Omniture's leadership position in the Jupiter Constellation is the latest proof-point of the strength of our technology and the success of our company in delivering high-value business solutions to the world's most innovative web enterprises," said Josh James, CEO and co-founder of Omniture. "We combine the most advanced functionality and most comprehensive view of site activity with the most intuitive user interface available. We deliver it in the manner best suited to the individual needs of our customers with comprehensive and knowledgeable professional services teams. That's why our customers are so loyal, and why we are experiencing such success and growth in the market."

The Jupiter Constellation is a vendor evaluation framework meant to help business executives make decisions about technology. Each vendor was evaluated using a weighted scorecard. Jupiter analysts based their evaluation on briefings with the vendors, inquiry and other contact with customers, consideration of deployments, executive surveys and other feedback from the field. The Constellation report, scorecards and other information are available online at www.jupiterresearch.com.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence Web commerce leaders and innovators that drive business decisions to increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and Hewlett-Packard. To find out more about Omniture and SiteCatalyst, please visit www.omniture.com.