KDPaine & Partners Launches PR Measurement Tool

The first fully customizable low-cost PR measurement tool, the Do-It-Yourself Dashboard, was launched today by KDPaine & Partners. The DIY Dashboard (www.measuresofsuccess.com) is designed to make effective public relations measurement affordable to every organization.

"By combining our consulting expertise with an easy to use, customized and affordable system, we feel we've overcome the price barrier to effective public relations measurement," explained Katie Delahaye Paine, CEO of KDPaine & Partners.

With a starting price of $50 a month, the system enables organizations to completely customize PR measurement to their specific needs and generate a communications dashboard with the metrics that they need to demonstrate their success.

The DIY Dashboard combines a web-based application with professional consulting to enable corporate communications professionals to produce their own customized dashboards.

Because the DIY Dashboard is an Internet-based application it can be instantly accessed anywhere in the world. So, for companies with overseas operations, DIY Dashboard guarantees that everyone in the organization is using the same metrics and same methodology to measure success.

The DIY Dashboard was developed by Oliver Gaudissart, Chief Technology Officer of KDPaine & Partners LLC. Gaudissart and Paine have been developing measurement systems together since 1989.

KDPaine & Partners is dedicated to ensuring that public relations and corporate communications executives around the world have the information and knowledge they need to measure the success of their efforts.