Swatch To Deliver Entertainment Information Via Microsoft's MSN

Swatch (www.swatch.com), the trend-setting watch brand from Switzerland-based Swatch Group has joined with MSN® Direct, a division of Microsoft Corp., to launch a stylish and colorful new watch known as Paparazzi. With four new multicolored styles, Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities.

In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.

The velvet rope just disappeared for Swatch Paparazzi wearers. They will be in the know before everyone else thanks to Swatch City, new, specialized content from Time Out on hot bars, cool clubs, hip locales and free events around town.

Also unique to Swatch Paparazzi is the opportunity to register to win a Swatch Meet A Celebrity package.

Swatch Paparazzi offers consumers the chance to meet a celebrity from the worlds of business, sports, music and film. The Swatch Meet sweepstakes unfolds over the next six months and is available to buyers and nonbuyers of the Swatch Paparazzi alike.

Swatch Paparazzi represents the first Swatch Smart Watch offering automatic content out of the box. The following content is available to every Swatch Paparazzi buyer upon purchase: Swatch City, which offers entertainment news and national news headlines; local weather high and low temperatures; major stock indexes; Swatch Meet; and Swatch News, which relates brand happenings.

"Communication is very powerful. The information you share is one part and the way you communicate it is the other. Swatch Paparazzi offers a lifestyle of communication that is original and fun -- clearly a plus for the wearer," said Nick Hayek Jr., CEO of Swatch Group.

Of all the functions provided by Paparazzi, perhaps the most evocative is the opportunity to meet a celebrity. Through the Swatch Meet sweepstakes, wearers can register to win the chance to spend time with one of four celebrities representing the worlds of business, sports, music and film.