Harte-Hanks Plans to Install Database Marketing Solution

Harte-Hanks, Inc. (www.harte-hanks) was selected today by Isle of Capri Casinos, Inc. (NASDAQ: ISLE), to help increase the frequency of customer visits, the amount of customer spending per visit and ultimately, the strength of and participation in the IsleOne loyalty program.

"Through the strategic move of employing a data warehouse, we will continue the evolution of our industry-leading IsleOne Marketing System. Harte-Hanks, with 30 years' experience, will play a valued role in allowing our company to create additional specific, targeted data solutions, resulting in more effective and efficient direct marketing programs," said Les McMackin, senior vice president of marketing for Isle of Capri Casinos.

Isle of Capri Casinos, one of the largest operators of riverboat/dockside casinos in the world, attracts 23 million visitors annually at its 16 casinos in 14 locations by offering customers an identifiable, brand experience with its "Fun in Paradise" theme.

Harte-Hanks will collaborate with Isle of Capri Casinos to ensure the optimal investment of the company's marketing dollars and to support its rapid business growth.

"By providing Isle of Capri Casinos with the right mix of people, processes and innovative technology, we can quickly and positively affect the company's bottom-line and build customer loyalty through multichannel, one-to-one interactions," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks, Inc.