DoubleClick Launches New Marketing Tool

DoubleClick Inc. (www.doubleclick.net) DART for Advertisers (DFA) ReportCentralSM and DART for Publishers (DFP) Query Tool, to measure the performance of online campaigns. DoubleClick's existing DFP Query Tool is already a unique offering in the industry for web publishers.

"DoubleClick has always prided itself on robust, industry-leading reporting and that commitment includes making constant improvements based on client feedback," said Doug Knopper, Senior Vice President, Ad Management, DoubleClick.

Spotlight tool, which provides post-impression and post-click tracking to measure ad effectiveness, is now available as a new product to DART for Publishers clients. Spotlight tracking has long been used by marketers and agencies through DoubleClick's DART for Advertisers platform.

DoubleClick is provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. Company's marketing solutions - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management.