Scene7 Teams withQVC ProductWorks for Web Hosting Solutions

Scene7 (www.scene7.com) announced a strategic alliance with QVC's product marketing subsidiary, QVC ProductWorks. This strategic alliance integrates QVC ProductWorks' high-quality video production services with Scene7's rich media and delivery platform to provide cost-effective, turnkey video production and hosting services to Scene7 clients - capitalizing on the best practices from experts in their fields.

"We're excited about our strategic alliance with the experts in video production. The unique combination of Scene7's leading rich media platform with QVC ProductWorks' superior video production and creative capabilities will provide our clients with an even more powerful set of integrated, rich media solutions - to further drive increased spending and loyalty through an engaging customer buying experience," states Doug Mack, CEO of Scene7.

QVC ProductWorks develops live presentations and vendor video demonstrations for over 100 QVC clients. Since its inception in 1997, QVC ProductWorks has created over 2,500 videos for use on QVC.com and the QVC television-shopping channel, using its extensive, highly scalable production facilities.

Scene7's new eVideo Solution is a full-service 100% outsourced solution to quickly and cost-effectively add product video clips to websites, banner ads, email, in-store kiosks - driving conversion rates and multi-channel sales. Rich media, including video streaming, has become a "hot" feature with the increase in broadband adoption, now almost 50% penetration in US households.

Seventy percent of all retailers using videos think they are highly effective, with streaming video being a "high priority" for home goods and electronics categories, according to Forrester.

Video is ideal for communicating important, demonstrable product features for electronics home appliances, tools, apparel, art, collectables, beauty products, jewelry, cleaning products, health/fitness products, toys, gourmet foods and more.

QVC ProductWorks and Scene7 are actively engaged in co-marketing and co-selling activities, including joint events, field sales training, customer account planning, and other lead generation programs.