Harte-Hanks’s New Service Turns IT Buying Plans Into Hot Leads

Companies marketing any of 25 different technology products or services in North America now can be alerted daily to the buying plans of large businesses and organizations by the new "Super Plans" service from Harte-Hanks, Inc.

"The daily alerts of CITDB Super Plans are designed to give sales and marketing departments accurate, timely intent-to-purchase information to enable prompt action," said Randy Wussler, executive vice president, market intelligence, Harte-Hanks.

Every month the Harte-Hanks (www.harte-hanks.com) market intelligence team completes telephone-based interviews with more than 60,000 information technology (IT) buyers and influencers to build the CI Technology Database™ (CITDB), the largest and most in-depth business technology database of its kind.

The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites in North America, Europe and Latin America that account for a large majority of today's global IT [information technology] spending.

Each year, more than 80,000 technology buying plans are identified during CITDB interviews. The daily Super Plans updates provide specific details on what the organizations plan to buy, as well as their purchase timeframes, budget dollars, budget status, decision makers, and business driver reasons for the proposed technology purchase.

Among the 25 key product areas covered by the Super Plans reports are wireless local area networks (LANs), servers, server consolidation, phone systems, wide area network (WAN) servers, personal computers, storage area networks, network-attached storage, customer relationship management (CRM) systems and enterprise resource planning (ERP) systems.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.