adInterax Selects Mirror Image for Virtually Unlimited Capacity

00:00:00 - 11 August 2004

WOBURN, Mass. -- Aug. 11, 2004 -- Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, today announced adInterax, a provider of leading Rich-Media Authoring and Measurement software, has selected Mirror Image's patented Content Access Point(R) (CAP) network and Global Content Caching solution to provide on-demand capacity and eliminate unpredictable overage costs.

"As an ASP, we wholly understand the vast cost and flexibility benefits associated with outsourcing," said adInterax's CFO and Senior Vice President of Business Development Ferdinando Bruno. "Since selecting Mirror Image's content delivery solutions we've eliminated spiky overage costs, allowing us to focus on serving the online rich media advertising needs of advertisers and publishers at the lowest possible cost."

Established in 1999, adInterax is a dynamic company with a track record of success in the development of innovative rich media design products. The company's sophisticated platform provides advertisers and publishers with tools for authoring, deploying, tracking, reporting and analyzing all facets of successful online advertising campaigns. By leveraging Mirror Image's nimble network, adInterax is able to seamlessly deliver its customers' advertisements in any rich media format, including Floating Ads, Expandable Banners, Streaming Videos, Page Take-Overs, Surveys/Data Capture Ads and Client-customized Formats.

"It is a top priority for Mirror Image to work closely with our customers to fully understand and address the challenges affecting their businesses," said Frank Brilliant, Vice President of Sales and Marketing for Mirror Image. "As a result of this commitment, we are able to offer companies such as adInterax solutions that successfully tackle their specific capacity and budgetary issues."

adInterax joins Fastclick, Forbes.com, Poindexter and other leading advertising/media companies that leverage Mirror Image's adaptive network to successfully deliver content to millions of users worldwide.

About adInterax

adInterax is a leading Rich-Media Authoring and Measurement software that gives both advertising agencies and publishers the power to create, manage, serve, and measure the next generation in online advertising. adInterax supports all popular Rich-Media styles (floating animations, expandable banners, video, etc.) as well as surveying and eCRM initiatives. Additionally, adInterax reporting goes beyond impressions and clicks, giving customers access to traditional metrics like reach and frequency, as well as other key branding and direct marketing data. Companies and Brands served include About.com, Knight Ridder, The Washington Times, Thomson Corporation, Yahoo, BankOne, Earthlink, Proctor and Gamble, and leading interactive advertising agencies like Grey and imc2. adInterax is headquartered in Troy, New York. For more information, please visit http://adinterax.com or call (518) 276-8154.

About Mirror Image Internet

Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise-class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (AMEX:XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.


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