You must spend money to make money

The quote above is very true. Too many web hosting companies that start out do not do enough marketing and fail as a result. However, spending money on marketing does not mean you need to go into debt. A good way to track your marketing campaign is to have raw data to which you can review on a daily basis.

Track each and everyone of your sales. If your new client signs up and fails to enter in where they found you on your order form, email them and ask. This is very important. You may find that you have a client that is spreading good news about your company without even knowing about it.