Setting up a Web Services Company - Part 1

The success of your web services company is greatly determined by the quality of the domain name - A Digital Brand. On the other hand a poorly chosen domain can obstruct its success. You'll want your domain to reflect what your business does, and if at all possible include one or more of your targeted keywords. Below listed are the factors that should be considered before selecting a domain name for your business irrespective of the fact that you are a newbie or an established player.

Domain Name & variations:
A name that's easy to memorize
Try to use permutations & combinations of the name of your business/organization
Register all the relevant extensions (.com, .net, .org, .biz etc) available to ensure Brand Security.
Register all allied typo(s) to your domain name

Level of relativity to your core Business:
There are possibilities that all the names related to your core business might have been registered by the competitors. If your business name is too clumsy, look for something that relates to your business but always try to register domain names closely connected to your core business.

Generic Name or Brand Name?
It’s our opinion that a domain name that matches your brand name is very important. The name that you use to advertise your products & services is the same name that you will want for your domain, because that is the first thing that people will try to look up. It’s easiest for them to remember, and what is easily remembered, is more likely to be tried out than something obscure.

Competitors Edge:
Consider key domain closely related to your immediate competitors
Try to register significant permutations & combinations of your competitors key domain names
Keep in mind the views of your Target Audience

Length of the Domain Name:
You probably can't get a three-letter domain, you can still consider length. The shortest domain names are already registered. 
Try to avoid more than three or (at the very most) four words in a domain name.

In certain cases longer may be better than shorter when it's a phrase that people can remember easily.
Shorter is generally better primarily because it's much easier to type, for your visitors to remember

Localized Name:
If you are looking at the Localized Target audience then you can use Local Language Spell in English and use it with your Keyword. E.g. naukri.com – India’s Matrimony Portal, shaadi.com is a Hindi (Indian Language) word for Marriage.

Domain Suggestion Tools:
You can even use Domain Suggestion Tools based on your Keywords Pair. Domain Suggestion Tools finds available list of domain names for desired keywords.

Common Points:
Avoid usage of numbers. If you really want to use a number in a domain, register it all ways, e.g., host12go.com, hostonetogo.com and hostonetwogo.com
Pick a domain that is easily spelled when spoken. 
Avoid double consonants, especially the letter s, such as plusssuper.com.

Try using common words in your business name instead.

To conclude, you are sure register one the best domain names if you consider all the above mentioned Do's & Dont's carefully thereby adding value to your business and online presence.

Article By: www.connectreseller.com