Top 3 Ways To Improve Your Website's E-A-T
Your website is a reflection of your business, so you must take the time to make sure it's up to date. If you don't update your website, people will assume that you don't care about your customers or their experiences with you—and they'd be right!
It's also important to keep up with changes in technology and make sure that any content on your site is relevant.
This will allow visitors to easily find what they're looking for without working too hard!
Pay Attention to Your Online Reputation
One of the best ways, from the experience of the professionals who provide expert Melbourne SEO services, to improve your E-A-T is by taking the time to monitor and respond to customer reviews. As mentioned above, many customers will take their business elsewhere if they feel like they're being ignored or treated poorly.
This can be a real headache for businesses that rely on word-of-mouth recommendations from happy clients to stay afloat in today's competitive market. So how do you keep up with all those glowing recommendations? You need an online reputation management tool!
Update Content Regularly
One of the best ways to improve your website's E-A-T is by updating content regularly. If you have a blog, people expect you to post new articles at least once every week or two. If you run a news site, then they should see updates daily!
In addition, be consistent with your content. One way to do this is by ensuring all new posts use the same format and keyword combination as previous ones (e.g., don't just copy/paste an old article into today's post).
This will help readers who already know about your site recognize which pieces are theirs versus someone else's work without having too many unfamiliar words thrown around when reading through them all at once—and who doesn't want that?
Get more reviews
One of the best ways to improve your E-A-T score is by getting more reviews. You should be asking for reviews from people who have used your services or products, as well as those who haven't used them but are affiliated with you (i.e., their friends or family members).
If you're serious about improving E-A-T, consider hiring an agency that specializes in increasing online visibility and has access to a network of sites such as Yelp!
The benefit of having high numbers of reviews on these sites is twofold: firstly, it'll help ensure that potential customers know exactly what they're getting into when they purchase from you; secondly—and perhaps more importantly—it shows Google how popular and trustworthy your business is among potential customers!
Tell Visitors Who You Are
When it comes to E-A-T, there are three things you can do to improve your website's E-A-T:
- Make sure that your website has a clear and consistent brand.
- Include a company mission statement (e.g., "We make websites better").
- Include a company history (e.g., "Our origins date back to 1995 when we started as an agency focused on helping small businesses succeed online).
- Include a company overview (e.g., "Our clients include XYZ").
As you can see, there's much to consider to improve your site's e-a-t. But remember that the most important thing is consistency! The more often you update your content and engage with potential customers on social media, the more likely they will be to trust what they read on your website.
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