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E-commerce Website Development - 8 Hacks To Improve Your Website

2022-01-07 by Akshay Sharma

Ecommerce Website Development

In 2020, sales in the retail e-commerce sector grew by nearly25%globally. The e-commerce market will witness about4,877 a million users by 2025. This drives home that e-commerce and online shopping business will rule in the coming years. Hence, the need for a robust e-commerce website development service is vital for business owners. 

So, how can web developers help businesses with e-commerce web development? 

How to improve your e-commerce website?

Here are some areas where reputed e-commerce website development companies can improve e-commerce sites. Also, there are some points for businesses before hiring an e-commerce web development company.

Read on till the end!

E-commerce Website Development - How Web Developers Can Improve Your Website?

Here are the 8 ways an experienced web developer can help in e-commerce website development.

1. Fast Loading Speed

A fast loading speed is critical for e-commerce websites especially. As per famous say, nearly half of the website visitors exit a website taking more than 3 seconds to load. Hence, your e-commerce web development should be such that the site loads fast within a blink of an eye.

Fashion retail seller Missguided witnessed tremendous success after working on-page response speed on mobile. As per their study, the firm witnessed a a56%surge in revenue from android device users. This happened by reducing the wait time by4seconds.

These days, online users don’t have such long patience to wait for a website to load. The web page speed factor is thus crucial for e-commerce sites. 

A skilled and experienced developer can help you improve the speed to load within a second!

2. Improve Navigation

E-commerce website development is quite complex. Such a website includes various products, payment gateway integration, blogs, store management, and much more. Despite all this, you need easy navigation on your website. 

Easy navigation helps users find their desired products easily from the category page, read reviews, compare them, and then make payments easily. 

For that, a website hierarchy, wireframing and simple categorization of the products is essential. A good web developer or designer can help you achieve that. 

Just look at the Homepage of Amazon, for example. 

Looks AWESOME! Isn’tIsn’t it?

3. Responsive Website Design

Online buyers do not shop online using the same device again and again. Sometimes, they may be using a laptop, desktop, tablet, or mobile to shop. Also, various studies show that more than50%of online users prefer mobile devices.
 

Hence, having a responsive design is critical in e-commerce web development. Such a design adjusts the content as per the various screen sizes. 

In the end, it maximizes UX!

4. Build Dynamic Pages

Content blocks on an online shopping platform are also known as building blocks. These include blogs, product pages, videos, image sliders, etc. Together these content blocks form web pages.

You can create dynamic web pages by mixing and matching various content blocks. In such a way, customers enjoy a great visual experience. Videos, podcasts, and voice clips can take a user’s experience to the next level. 

An e-commerce web development professional can advise how to build dynamic web pages. 

5. Easy and Hassle-Free Checkout Process

Lengthy processes while checking out can cause a loss of trillions in a single year. Most visitors exit websites right from the cart if the payment process gets delayed. So, to avoid that, the payment process must be straightforward. 

After choosing a product, there should not be unnecessary ads or information to be filled in. The road to the payment gateway must be clear. 

6. Use Quality Images

Quality, compelling and original images of products help in building trust. 

In the case of a ‘brick and mortar store, customers can check the products physically. But, while shopping online, they will purchase based on the images. 

Original images with compelling visuals precisely emulating the actual product along with first-hand reviews can help build buyers’ trust. An e-commerce website development service provider can help you with these aspects.

7. Efficient Customer Support

Customer support is one of the most critical areas in an e-commerce business. There will be situations when customers will like to inquire more about the product or complain about a defective one. At times, there will be issues with payment like money not refunded, etc. 

On such occasions, a customer support page with all email and contact details for grievance resolution can help. You can also include the customer service address and contact details of a specific product on the product page. 

Also, these days many top online shopping brands are using ai-powered chatbots. Instead of experiencing the hassle of calling and emailing, customers can ask the chatbot or virtual assistant to resolve their queries related to delivery, defective products, refund, etc.

Thus, if you own an e-commerce business, check with the developer if they can integrate chatbots and create grievance resolution pages for you!

8. Keep Updating the Website

This is another area where a software engineer can contribute to e-commerce web development. These days, newer technology is coming up every day. So, it is vital to keep updated with new trends in this domain. For instance, Ewallet technology is essential in the online shopping business.

Every day new products get launched. One has to update the product page, blogs, videos, and others to stay more relevant. Along with this, your developer can suggest content updates as well.

These are all the areas where a professional hand from some top e-commerce web development company can help. 

Now, some pointers to consider for future E-commerce Turks before approaching a web development firm.

Things to Note Before Approaching E-commerce Web Development Companies

  • Check a firm’s experience in e-commerce website development.

  • Find out if they can provide their servers.

  • Check the technologies on which they are experts.

  • Programming languages they know. 

  • Go through their project portfolio on e-commerce.

  • Read the Security Policy.

  • Also, check what past customers speak about a firm.

  • Enquire about the testing methods.

  • Finally, check whether a company offers SEO-friendly solutions.

Final Thoughts on E-commerce Website Development

E-commerce websites need to be robust and well-planned to earn maximum revenue. A lack here and there can cost businesses trillions. While buying online, customers will look for an easy user interface, original images, original reviews, prompt customer support, and excellent web page speed. It will help businesses from losing at least 7% conversions.

So, to avail of the best e-commerce website development service, you must do good research about various companies available in the market. If you have any queries on e-commerce web development, please visit this best eCommerce website development company portal to get a free consultation. Feel free to comment and share your thoughts.

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Author

Akshay Sharma

JanBask Digital Design I am is a technical writer at JanBask Digital Design. I love writing and sharing topics on Web Design Services, Web Development, E-commerce Website Development & Digital Marketing services, and the latest trends going around in the web world. View Akshay Sharma`s profile for more
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