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Driving Website Traffic Using Off-Page SEO

2021-06-14 by Elisabeth Stolzenberg

You have a brilliant business idea, and have worked hard to create a website that reflects your brand identity and your business vision: what next? There’s no point in having a great website if it doesn’t receive any traffic. And the very best way to drive traffic to any website, no matter what you’re selling or promoting, is to harness the power of off-page SEO.

What is Off-Page SEO?

If you’re not already familiar with the term, off-page SEO is an umbrella term that refers to all of the actions you can take outside of your own website to control the ranking your site will receive within search engine result pages. This often involves placing links to your website, or website content on other sites: In brief, search engines see the frequency with which your site is mentioned across the internet as a mark of its quality or usefulness, and will therefore display it more prominently. Companies such as MotherLink can save you time by handling the off-page SEO on your behalf, regardless of your tech knowledge.

How to Approach Off-Page SEO

As a small business, or a new business, it’s easy to feel that your website is lost in the crowd, but effective off-page SEO can both raise brand awareness and drive huge volumes of organic traffic to your website. Here are some top tips for how you should approach it yourself as a website owner:

- Practice Link Building. Link building is one of the most popular off-page SEO marketing techniques, and you should harness the power of this for your own website. Whilst Google suggests that the quality of your content is the most important factor in its search engine ranking, in reality, they assess the quality of your content by reviewing the number of backlinks it receives. To proactively practice link building you can contact other webmasters and offer to share high-quality content with them, ask customers or influencers to share links to your products, or create your own links by including it in comments that you leave on other blogs and websites.

Harness the Power of Social Media. Social media is another very powerful source of off-page SEO, as social signals can also show search engines that your content is highly regarded, and therefore of high quality. Mentions of your brand could count as links, so should be sought in the same way when it comes to building your profile, and many new brands and small businesses find it easier to gain social media comments than they do links back to their website, so if you’re new to off-page SEO then this could be a good place to start.

-  Create a Brand Image You’re Proud Of. Finally, all of these off-page SEO practices will only be useful if the brand image you’re presenting is polished and reflective of your brand. Find your niche, post about something outside of the norm (that relates to your business area, of course) and you’ll find it much easier to stand out, gain links, and be noticed in a market that’s already saturated.

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