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As a website owner, having a basic knowledge of SEO is important for the success of your online business. In fact, how you apply Search Engine Optimisation to your website can either make or break it. There are numerous factors to consider when making the case for strong SEO, but one thing many website owners neglect to address is the relationship between how they host their website and how visible it appears online. Those with a grasp of this are increasingly making the switch to Cloud hosting in order to improve website rankings.
But how exactly does Cloud hosting and website visibility connect?
As you read on, you’ll understand that in today’s competitive internet environment, opting for Cloud hosting is the fastest way to improve your site’s search engine ranking and also boost traffic and page views.
What exactly is Cloud hosting and how does it work?
Cloud hosting simply refers to a method of hosting your website using a series of interconnected servers. These interconnected servers (called ‘nodes’) are spread far and wide, making it easier for your website or application to be accessed by users, irrespective of their location or device platform. Cloud hosting has become so popular in the past few years that many companies now offer competitive cloud hosting packages, with some even streamlining it down to their brand names like Cheap NZ Domains. This makes it easy for customers to know what to expect.
The main idea behind Cloud hosting is to make sure that the resources for maintaining your website are spread over multiple servers and rendered on a ‘per need’ basis.
The cost of Cloud hosting may be slightly higher than traditional web hosting, depending on the platform you choose. However, this technology offers some significant advantages that can help boost your website’s visibility markedly.
Faster page load speed
If you’ve been involved with websites for a while, you’ll know by now that page load speed is a critical factor that influences page rankings. One of the first things you’ll notice when you move your website to the Cloud is the significant increase in the load speed of your website. It goes without saying that a faster website means better user experience and better performance, both of which are vital components for SEO success.
The importance of speed for today’s websites can no longer be undermined. In fact, if your web pages take longer than the accepted number of seconds to load, you will have failed the first test of user experience and will likely lose visitors to other faster websites, thereby increasing your bounce rate. Search engines pay attention to websites with a low bounce rate, as this indicates that the site is meeting the expectations of its users. Cloud hosting will make your websites load faster, which will attract the attention of search engines, in turn earning you a higher page rank and improved visibility.
The advantage of local SEO
Cloud hosting helps your website gain an advantage in local markets in a way that traditional hosting cannot. Usually, before your website can appear in results for local searches, it needs a country related domain extension or the domain name has to explicitly indicate that the website is part of a particular region or country. For example, a website with the domain name energise.co.nzwill rank better for web design searches in New Zealand and Australia than a website withenergise.com as its domain name. This is because search engines will use these details to determine where your website is hosted and the local market it applies to. To make this work using traditional hosting, a website owner will need to purchase domain names featuring the country extension they need and host these websites on separate local servers.
Thankfully, the advent of Cloud hosting has made this unnecessary. Because the server nodes are spread all over the world, there’s no longer any need to host on separate local servers or tie your website to a particular ccTLD. Cloud hosting makes it possible for your website to have a presence in any country and enjoy the benefits of local SEO,without you doing anything extra.
Server downtime, cyber attacks and security complications are serious issues that can threaten the success of your SEO. No one wants to identify with a website that constantly performs poorly, is vulnerable to security breaches and not online at least 99.9% of the time. One of the amazing benefits of Cloud hosting is its reliability. Because of the ‘divide and rule’ nature of Cloud hosting, the resources needed to run your website are spread across multiple servers. This way, if there’s problem with one, another immediately takes up the job of running your site without any discernible downtime. Additionally, when you sign up for Cloud hosting, you’re essentially signing up for improved protection from bots and other forms of cyber attacks. The beauty of this system is that even if one server is compromised, there are countless others available to take up the job while the affected server is being worked on.
Businesses that opt for Cloud hosting are experiencing significant boosts in page rankings and website traffic (as a result of the improved performance of their website), as well as better security. Of course, it goes without saying that you can only enjoy these benefits when you work with a reputable Cloud hosting provider.
The number of internet users accessing content on their mobile devices is increasing on a daily basis. This has caused major search engines like Google to include mobile responsiveness as a factor for page ranking.
This means that your website needs to be displayed effectively on desktop computers and on mobile in order to enjoy traffic from both sources. Optimising your website for mobile will involve a fair bit of work, but doing this will place your business firmly in the hands of the people who need what you have to offer. Cloud hosting equips you with the tools and resources you need to tailor your website for mobile compatibility. This will go a long way in helping your SEO efforts.
When it comes to Search Engine Optimisation, Cloud hosting provides an all-in-one package that takes the labour out of the process of improving your website for better page ranking. In fact, Cloud hosting provides tremendous benefits to your SEO and can give your business the advantage it deserves.