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Organic traffic is different than marketing traffic source. Each site visitor is free. Also, each free session is a possible sale. As opposed to the paid campaigns, organic users don’t result in any instant marketing costs. But the eCommerce websites are often caught up in a struggle to advance their SEO growth. These sites remain confused about the way to generate landing pages that attract high-end traffic and also perform favorably in search results. Maximizing the visibility for your eCommerce website naturally needs strategic thinking.
You have to think more profound than merely deciding on adding up to your advertising budget, as is the case with paid traffic. Discussed below are the best five SEO tactics that helps online retailers and eCommerce sites to leverage SEO and enhance their online presence.
1. Allow the search engines to read the reviews
One of the best ways to draw in new consumers and maximize online visibility is by having informative, unique content on the product pages. If there are several pages, it's essential that you own the bandwidth to create fresh content consistently. One of the best ways of creating a consistent source of new web content is by allowing product reviews and recommendations. Your consumers will share reviews. It will help salespeople to convert an online visitor to a customer.
Today, 90% of users count on online reviews along with personal recommendations from their family and friends. Hence, reviews have an essential role to play in enhancing the conversion rate. And sharing these reviews on your website is a rich source of information for the users. It counted as a smart eCommerce SEO initiative. Informative reviews are new updates to your web pages that Google rewards and improves the context required by the crawlers to know if they will feature your product on search results than your competitor’s.
When you are creating a review channel, select a platform that effectively embeds the content, to the HTML site directly. It ensures that both search engines and users can read the endorsements, enhancing long-tail keywords listings and also maximizing the qualified traffic leads.
2. Generate dynamic meta descriptions
Meta descriptions are beneath the page title in SERP's. Google usually don't read what's written in meta-descriptions. But, your consumers do read it. Other than the URL and the title, it's the only data they can browse the site before they click and learn more. For eCommerce websites, which provides several products which are substituted seasonally, it is tough to write high-end Meta descriptions. Such companies spend time in coming up with unique content on each page. However, it's not always possible if you happen to be a primary department store retailer or have a small business.
Smart SEO professionals recommend the use of “Concentration Schemas” and create rules for automating meta-description generation while developing unique content. It is a small code that uses an already set guideline to write significant descriptions automatically.
If you want to seek professional guidance on the same, you can reach out to names like Kotton Grammer Media and others and get the help you want.
3. Ensure that you have unique product descriptions
In addition to the Meta descriptions, make sure that you use unique and catchy product descriptions. After the Panda algorithm by Google, exclusive content is essential for getting favorable SEO ranks. The content should add value to your users and mustbe relevant. The ultimate objective of this algorithm is to bring into notice duplicate content that has is copied from other pages.
The moment you recognize the presence of any duplicate content, start rewriting it! Hence, your content becomes unique and fresh than other market players. Furthermore, a well thought out content offer Google with an extra context about the product that you specialize in. And it maximizes the chances of making your product available in relevant searches.
Do you have to prioritize your content? Do you also have a vast product description list with you? If yes, then you ought to start creating content for the best-selling products and top margins first. After that, you can set up a strategy to substitute the duplicate descriptions gradually. You can do this as and when fresh products get added to the existing one. And eventually, you can convert your complete website into new descriptions.
4. Index only a single version of your domain
As you mull over duplicate web content, it is essential to ensure that there's just a single copy of any page on the section. Every company, even the established ones have had their website content duplicated. It takes place when a website owns an active "non-www" and "www" version. When there are several duplicated sites, your web page will compete amongst one another in the search results. And this is where other market players having just one page of product information will outshine you.
There are duplicate pages that pop up when the sub-domains don't get blocked by the Robot.txt files. These are placed at the back of a password-protected log-in wall or get re-directed to the original www page. The search engine crawlers usually locate the duplicate page and divide the equity between the rankings. Hence, rather than a single page getting 100% value, two pages receive 50% value.
5. Add in pagination features to category pages
The last thing to do with the category pages having several products is forcing the users to load all things at a go. And after that scrolling through the listings till such time they find what they have been searching. The majority of the eCommerce websites resolve this by dividing the category into simple, understandable pages with one section of listings. It usually has 25 to 50 items on every page.
It could be perfect for user experience. However, it can also result in a negative impact on the eCommerce SEO as a whole. It is because Google isn't entirely sure on the category pages to showcase to users in result options. Hence, when you add the SEO pagination elements along with “rel=next” and “rel=prev” tags, Google and other search engines know the link between the pages.
eCommerce websites and online retailers need to work on their SEO so that they can make their brands gain online visibility and reach out to more customers. The online marketplace is competitive. There are new market players are venturing every day. Hence, it's crucial to stay ahead in the SEO game. So, if you have been planning on an SEO route map, you can go ahead and start with these above-discussed SEO tactics and boost your online presence.
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